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Vertis Inc. Embraces New Brand: Vertis Communications

Press release from the issuing company

BALTIMORE--July 17, 2006-- Vertis announced today the rebranding of the company as Vertis Communications. The change underscores Vertis' expansive communications services in the marketing, advertising, and printing industries. "The new name and image reflect the company's focus on innovations and services targeting high-performing consumer segments, building traffic, increasing response rates, and improving marketing ROI for our clients," said Ann Raider, chief strategy officer for Vertis Communications. "Integral to our business is finding the right approach for marketers to connect with audiences. Leveraging 35 years of experience in marketing and printing, we have applied the same philosophy to this new brand, in our continued commitment to better serve our clients," added Raider. The new Vertis Communications will maintain its focus on key industries, including retail, food and grocery, consumer packaged goods, financial services, durable goods and manufacturing, healthcare, publishing, newspapers, advertising agencies, and technology. With 6,000 professionals, Vertis Communications delivers consulting, research, direct, creative, media, technology, and production services to support the most complicated and time-sensitive assignments. "To help marketers stay ahead of competition, it is important to work with full-service providers that can ensure consistent, high quality communications, while being conscientious of budget and campaign size," said Dean Durbin, president and CEO of Vertis Communications. "We are proud to offer experience, knowledge, and the latest technology to support clients with successful marketing programs."

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