KENNESAW, Ga., June 12, 2006 – Print media leader Heidelberg today announced that the in-plant print shop at Hobby Lobby recently installed a Speedmaster CD 74 with in-line aqueous coating and extended delivery and a complete Prinect workflow system, including Prinect Prinance, Prinect Signa Station, Prinect Printready System, Prinect MetaDimension and Prinect Image Control. The new press and workflow solutions have maximized productivity in the shop and resulted in improved quality and job consistency. Housed in a 37,350 square-foot facility in Oklahoma City, Oklahoma, the Hobby Lobby print shop uses the new Prinect solutions to ensure precision in the print production process. Brad Smith, offset printing manager at Hobby Lobby, notes that the Prinect solutions, namely Prinect Image Control, have made significant improvements in color quality and shop efficiency. “Hobby Lobby customers expect the best quality product from our shop,” Smith said. “Prinect Image Control has enabled our press operators to meet these high standards for quality because of its simple operation and effective color measurement. The new workflow components significantly reduce makeready times and improve color accuracy throughout the entire run.” Smith relies on Prinect Prinance for dependable estimating, costing and job management. The software’s ability to quickly and reliably incorporate a job’s individual parameters to estimate costs has proven a valuable asset to the shop’s operation. In addition, Prinance’s precise follow-up costing enables Hobby Lobby to determine the most productive areas of its workflow while also identifying areas for improvement. The shop primarily uses its new Speedmaster CD 74 to produce 8.5” x 11” and 12” x 12” scrapbook pages sold in Hobby Lobby stores. Heidelberg’s Speedmaster family of presses offers a high level of automation and productivity for the large- and mid-format markets. The Speedmaster CD 74 perfecting press is known for its flexibility and fast makeready times. The press supports short runs with optimal stability and long runs at maximum production speeds. Hobby Lobby also added Plate-on-Demand technology to complement its new Prosetter 74 computer-to-plate device with multi-cassette loader and an Online Kit for its existing Speedmaster SM 52 press. Plate-on-Demand enables the press operator to make plates as required directly through the Prinect CP2000 Center, a touch screen console designed to unite press operation, remote ink and register control and the collection of press operating data in a single location. Plate-on-Demand is especially useful during second and third shift production when prepress operators may not be available. The Prinect family of integrated workflow solutions allows printers to streamline production and reduce costs. By combining various Prinect components in all areas of the shop, managers like Brad Smith can ensure consistency, whether in measuring color fidelity or production costs. Prinect Image Control is part of Prinect Color Solutions, a portfolio of products and solutions that deliver true-color and cost-effective production. Prinect Production Solutions, such as Prinect Printready System and Prinect Signa Station, link each step of the production process, so that data created in prepress can easily be accessed and leveraged in pressroom and bindery operations. Prinect Management Solutions, including Prinect Prinance, enable printers to integrate business management processes into the production workflow. “As an in-plant shop, we rely on the accuracy that Prinance provides more heavily than a commercial printer since we maintain a strict budget,” said Smith. “With its full JDF integration, we’ve found that Prinect is the best system to connect our entire workflow, regardless of how our equipment might change in the future.” In addition to its latest installations, Hobby Lobby also uses Heidelberg Consumables, including Saphira Violet plates and chemistry. Heidelberg Consumables are carefully tested and selected to ensure optimal performance of Heidelberg equipment while minimizing waste in the shop. Founded in 1972, Hobby Lobby is a national, privately-owned arts-and-crafts company with 370 stores in 28 states. Headquartered in Oklahoma City, Oklahoma, Hobby Lobby’s in-plant print shop produces a wide variety of materials for the company, including point-of-purchase displays and business materials. In addition, the shop’s 20 employees produce high-quality materials to be sold in each of the stores, such as labels for candles and scrapbook paper.