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Free Podcast Highlights the Importance of Branding for Printers

Press release from the issuing company

Pittsburgh, PA, October 19, 2007-Branding is a critical issue for printers trying to shake a "just printing" image. Micha Riss, keynote for the PIA/GATF Variable Data and Personalization Conference, November 4-6 in Phoenix, Arizona explores this and other branding-related issues in an informative, five-minute podcast.
Riss defines branding, explains how to evaluate the strength of a brand, and provides advice for printers trying to remake their image with customers and prospects.
Creative director of Flying Machine, a New York-based creative branding boutique, Riss has helped such high-profile firms as ESPN, American Stock Exchange, Harley Davidson, and Calloway Golf convey their brands through print, motion graphics, and the web. Additionally, he received an Emmy Award for his work with CBS on the Winter Olympics.
Download the Branding Podcast
Click on the link above, right click on the "An interview with Micha Riss creative director of Flying Machine" link, and select "Save Target As." Save the file to your computer and listen at your leisure.
The Variable Data and Personalization Conference, now in its sixth year, helps printers learn about new approaches, applications, and technologies surrounding the increasing use of variable data. The 2007 conference also features keynote speaker, Steve Cone, author of Steal These Ideas: Marketing Secrets That Will Make You a Star.
Attendees can select sessions from three information-packed tracks:
One for firms relatively new to variable data
A cross-media track for more advanced practitioners
A business management track focusing on sales, marketing, and performance-related issues
Special workshops on selling variable campaigns and building web-to-print storefronts precede the conference.
For more information about the conference or to register visit the Variable Data and Personalization Conference Page at www.gain.net, Search G305 or contact Ned Herrick at 800-910-4283, ext. 712 or [email protected]