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Kodak's Jim Langley Says the Future will be Built on a Mix of Conventional and Digital Technologies

Press release from the issuing company

BIRMINGHAM, England--April 10, 2006 -- In an era of digital transformation, printers can create innovative growth opportunities for themselves and their customers by developing the right partnerships and capitalizing on the unique advantages of print. Jim Langley, President of Kodak's Graphic Communications Group and Senior Vice President, Eastman Kodak Company, made that and other observations at IPEX 2006 during a wide-ranging address that touched on communications, technology, and the business trends and opportunities shaping the graphic communications industry. Discussing the future course of the industry, Langley stressed that printing now exists in a digitally integrated, global commercial landscape. Print providers, accordingly, have to adapt to three major trends: the proliferation of new modes of communication; the development of a new commercial geography; and the necessity of new business models. Prospering in this environment requires a merging of conventional and digital technologies in a blended production environment. "Looking ahead, two things are evident. First, for many years to come, paper based communication is going to remain strong," said Langley. "Second, how we get information on paper will continue to involve a mix of technologies and processes - connected through a unified workflow." Langley emphasized the importance Kodak places on providing a true unified workflow - an end-to-end digital infrastructure for conventional and digital printing that integrates business, production and color workflows - to help print providers achieve greater revenue opportunities and operational efficiencies. "Others in the industry are beginning to recognize what printers have known for some time and what Kodak has been promoting: Blended production environments are here to stay for the foreseeable future and it is critical to have a unified workflow to drive productivity enhancements," noted Langley. The rapidly changing nature of the graphic communications industry means, Langley concluded, that printers' success depends largely on having the right partnerships with customers, suppliers and technology - and in adding value as a partner. "As printers, you do have something genuine and differentiated to contribute," said Langley. "You have the uniqueness of print, with all its history, remarkable achievements and amazing resilience. These are things to be proud of and to build on. And Kodak is here to help you do that." The entire text of Langley's remarks can be found at www.graphics.kodak.com.

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