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Kodak Releases New Solutions for Efficient Digital Asset and Creative Content Management

Press release from the issuing company

ROCHESTER, N.Y. – August 2, 2005 – Kodak’s Graphic Communications Group (GCG) today introduced SYNAPSE EyeMedia, a new digital asset management solution, and SYNAPSE TeamWorks, a creative content management solution, designed for print production environments. SYNAPSE EyeMedia software solution provides an efficient way of storing and managing digital assets. The SYNAPSE TeamWorks creative content management solution delivers an effective and collaborative way to manage and share creative content during the job creation process. “We’re committed to providing our customers with solutions that enable them to increase their business by offering their clients new services,” said Pat Lord, product manager, Workflow & Prepress Equipment Group, GCG. “SYNAPSE EyeMedia and SYNAPSE TeamWorks is a winning combination for printers and their customers. These provide tremendous value by delivering integrated services for asset management and content creation to a PRINERGY workflow management system that uses SYNAPSE INSITE Internet portal into prepress.” A Powerful Solution for Managing Creative Content SYNAPSE EyeMedia effectively manages and stores digital files, enabling stakeholders such as ad agencies, creative staff, publishers and production teams to easily organize, access, and review content conveniently by Web access. SYNAPSE EyeMedia integrates with the PRINERGY workflow management system to provide unique benefits including a proxy workflow for guaranteed image replacement and automatic tracking of images used in production. It also includes reporting capabilities to allow printers the option of billing for these services. With SYNAPSE EyeMedia, printers can provide clients with instant access to their digital assets, including photographs, illustrations, editorial content and job specifications; customers can access their digital assets quickly and easily to re-use them in new content. New tools for retrieving images, including flexible metadata and searchable production attributes, increase accuracy in content creation. Streamlined Content Creation SYNAPSE TeamWorks is a server-based solution for sharing and reviewing creative content. A range of tools for proofing, sharing and viewing creative content allow SYNAPSE TeamWorks to effectively streamline content creation, and improve stakeholder communication. Printers can also control and manage user access for a secure, collaborative environment. Both SYNAPSE EyeMedia and SYNAPSE TeamWorks integrate with SYNAPSE INSITE Internet portal into prepress, offering a powerful Web-portal connecting end users and production staff to production jobs, asset libraries and project-based content creation. SYNAPSE EyeMedia and SYNAPSE TeamWorks enable printers to provide a full solution for content creation and digital asset management. These new services help printers generate new revenue streams, attract new business and retain customers. SYNAPSE EyeMedia and SYNAPSE TeamWorks are now available in the USA and Canada, and will be available worldwide in late 2005. To learn more about SYNAPSE EyeMedia visit www.creo.com/eyemedia. To learn more about SYNAPSE TeamWorks visit www.creo.com/teamworks. Hi-res images of SYNAPSE EyeMedia and SYNAPSE TeamWorks are available for download at www.creo.com/imagebank under Software Solutions.