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Boston Print Buyers Meeting Focuses on Digital

Press release from the issuing company

Boston, MA: June 20, 2005 – A group of 60 members and associates of Boston Print Buyers met on June 14 at the Boston Millennium Hotel to hear Chris Wells, CEO of LaVigne, Inc. of Worcester, Massachusetts, share his expertise on the current status and future development of digital printing. LaVigne is one of the nation’s premier digital printing firms. “DP will be the most revolutionary part of the printing field in the future,” said Wells. He described express digital printing as having quickly evolved from being a new market in 2000 to moving into the commodity phase, which is where it is currently. Wells discussed various categories of digital printing, such as web-to-print, personalized variable data, direct imaging, and event-driven VDP. According to Wells, “The new players in the printing industry are not in press manufacturing, but in software technologies that help customers to set up these programs and get the ROI that DP can provide.” Attendees also enjoyed networking during the social hour and heard a panel of print buyers describe their own experiences with purchasing digital printing. “We sincerely appreciated the opportunity to share our view on the world of digital printing with the Boston Print Buyers’ group,” noted Chris Wells. “The questions were insightful, the conversation was engaging and the camaraderie was wonderful. Hats off to Margie Dana, her staff and the membership of the Boston Print Buyers for putting together an extremely valuable organization.” This was the group’s 4th dinner meeting since it was established in December 2004. Each meeting is sponsored by a graphic arts vendor, who delivers an educational presentation that must enlighten and delight the audience. It cannot be a sales pitch. Membership in Boston Print Buyers, founded by noted industry expert Margie Dana, is open to anyone who purchases printing, regardless of job title. This professional association provides members with the opportunity to network, to share information, and to gain valuable information on state-of-the-art technologies and innovations in printing through meetings, online forums, and an e-newsletter. Bi-monthly dinner meetings bring print buyers together to learn, to exchange information, and to have fun. Typically, professionals who purchase printing do not have the opportunity to meet their peers in other companies or industries. Boston Print Buyers was established in part to fill this need. During 2005, the special charter membership rate is $150 per person. Boston Print Buyers will hold its next meeting in the fall. For more information about membership and upcoming events, visit www.bostonprintbuyers.com.

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