Jerusalem and New York – 7, June 2005 – HumanEyes Technologies will showcase HumanEyes 3D, an imaging breakthrough enabling easy creation and production of strikingly realistic 3D images for multiple in-store display applications, at the In-Store Show 2005 scheduled for 14-16, June at Earls Court 1. Attendees at the In-Store Show, the event for retail marketing and design, will see examples of HumanEyes 3D image creation technology in action, and will have the opportunity to take home eye-catching HumanEyes 3D picture samples that will be handed out to visitors at the show. “Not only are special effects like 3D now much more easily attainable and less expensive than ever to produce,” says Amir Veresh, VP of Sales for HumanEyes. “Studies prove that these images have much higher impact on consumers. “The bottom line is that brand owners and in-store marketers will be able to spend a lot less to get, and retain, the attention of their target audiences. Consumers today are exposed to huge amounts of advertising, making them indifferent to traditional marketing techniques. Our advancements in 3D imaging are making it possible for brand owners to truly break through, setting themselves apart and therefore getting, and keeping, customer attention.” What does HumanEyes 3D do? HumanEyes 3D is a user friendly and automated software solution that uses standard digital cameras, mainstream digital printers and litho presses to produce spectacular photographic 3D images and all other special effects (including flip, morph, zoom, layered 3D). Image sequences need only be captured once for any number and kind of use: from backlit display and wide-format commercial signs, to posters and postcards. “We’re very excited to showcase HumanEyes 3D at the In-Store Show,” Veresh continues. “HumanEyes 3D is capturing attention worldwide as it delivers all the benefits of advanced 3D without the limitations of traditional methods. Almost everything that can be done in 2D can now be done easily with HumanEyes 3D.” HumanEyes 3D Applications All advertising media, from 3D-capable electronic display to conventional print, packaging, direct mail, magazine covers, backlit signs, and extra wide-format signs; can take advantage of the easiest and most powerful 3D photography, redefined by HumanEyes 3D. Existing 3D and Special Effects/Lenticular Processes Compared to HumanEyes 3D HumanEyes 3D expands the potential of 3D for marketing. Says Veresh, “Until now, few companies have ventured into 3D and lenticular special effects due to the complexity and cost of producing 3D and lenticular point of purchase displays with older methods, which require specialty equipment and set-up. Plus, the images captured using traditional 3D lack the flexibility to allow utilization for different applications.” Conversely, HumanEyes 3D simplifies the capture and output of realistic 3D as well as all other special effects, and allows the same image to be used for multiple applications -- from POP backlit displays to direct mail campaigns. Overall, HumanEyes 3D eliminates substantial costs in time and money, particularly when compared to existing, cumbersome and time-consuming 3D and special effects techniques. According to Veresh, the In-Store Show is an excellent opportunity to present HumanEyes 3D technology to the retail marketing and design marketplace. Leading designers, photographers, advertising and marketing professionals, and brand owners alike will have the opportunity to witness the power and potential of the company’s 3D imaging technology to drive in-store sales for their customers. 3D Images Yield Much Higher Impact on Consumers than Conventional, 2D Pictures The consumer impact realized from 3D is significantly higher than the impact created by 2D pictures, according to Market Watch, and other, studies. Brands who have utilized 3D or motion campaigns with HumanEyes 3D include: Miss Universe Organization, Looney Tunes, Coca Cola, Tati, Castro, Coffee Bean, Segafredo, Bed, Bath and Beyond, Phat Farm, Captain Morgan Parrot Bay Rum and Dove Shampoo.