DCG Revs up the Racing Industry with Cost-Effective Printing Technology
Press release from the issuing company
INDIANAPOLIS--Dec. 2, 2003-- Indianapolis-based DCG (Diversified Communications Group), marketing support partner of the racing industry, expands capabilities to better serve the printing demands of the racing industry. The new technology, 4-color versioning printing, is added to the production toolkit already in place: variable, on-demand, personalized and short run/full color printing processes.
DCG's client line-up has included not only racing teams, but also racing series and charities within the sport. Teams from both the IRL and CART have contracted DCG to produce their respective series' annual advertising prospectus. The company produced 4-color material for The World of Outlaws, The Toyota Atlantic Series, Sprint Car and others. Giving back to the industry, DCG printed collateral pieces for the Lyn St. James Foundation's annual fundraising campaign.
"Growing up in Indianapolis, I have always been a fan of motorsports," said DCG President Chris Hutson. "As a local business owner, that interest now turns into a customer-base to serve."
The racing industry centers on speed, which DCG understands and can deliver. The use of high-end technology at DCG enables a streamlined process for a quick turnaround. Couple that fact with Hutson's dedication to customer service and DCG becomes a key component to successful marketing. "Our clients know when they have to call us and request next day service that we will get it to them, without complaint," Hutson said.
According to Rob McBride, general manager, the technology better serves the racing industry, pushing DCG into the winner's circle. "As an example, we can now produce 50 custom pieces for a team at the beginning of the season, then make changes as needed," McBride said. "With up-to-date content throughout the season, the marketing becomes more effective. Plus, printing pieces only as needed is cost-effective."
DCG's commitment to the racing industry continues as company executives attend the Performance Racing Industry (PRI) Show in December at the RCA Dome and Convention Center. As 36,000 drivers, teams and racing employees network with vendors, Hutson looks to catch up with old friends and network with potential clients.
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