Sir Speedy Unveils New Complete Document Services Strategy
Press release from the issuing company
MISSION VIEJO, Calif.--July 2, 2003-- Sir Speedy Inc. is launching a new advertising campaign to communicate the company's message of complete document services. The campaign was launched last week during the company's International Convention.
Continuing the company's core strategy -- to provide convenience and complete document services to small and mid-sized businesses -- the campaign marries traditional printing, copying and graphic design with the company's newest offerings of business document services.
"With 35 years of network experience, we understand how information flows through a modern company -- from creation to distribution," said Dan Beck, president of Sir Speedy. "This isn't a new strategy for our network, but it is one that has followed a natural evolution over the past 10 years. As a result, no other network in our industry can boast as much experience selling and providing these new services as Sir Speedy."
Sir Speedy's business document services are a natural complement to the company's wide range of traditional products and services. The new services include scan-to-archive for document security; variable print to increase response rates to marketing materials; online document management that provides order tracking and reporting; fulfillment for complete assembly and shipping, and document distribution of electronic files for local production and distribution through the company's Global Digital Network.
"Our centers have the expertise to handle all stages in a document's life cycle with convenience, speed and flexibility," said Ron Zayas, vice president of marketing for Sir Speedy. "We're excited about this campaign because it communicates the complete document services that our centers have been providing their customers for years."
The national and local campaigns include television, radio and print advertisements, as well as direct mail that focus on the complete document services offered by Sir Speedy centers. All creative was done by Summit Marketing Communications in Denver.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.