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NAA Conferences to Include Branding, Online Profitability Topics

Press release from the issuing company

Vienna, Va. – Attracting readers of all ages and generating revenue with both print and online products will be the focus of a number of sessions during the Newspaper Association of America’s Marketing Conference and Connections2003 new media conference. Both conferences will be held concurrently at The Orlando World Center Marriott Resort and Convention Center, Jan. 26-29.   Session topics for the Marketing Conference include subscriber loyalty, tapping emerging audiences, online marketing, strategic partnerships and travel advertising. Highlights of Connections will include presentation of the eighth annual Digital Edge, or Edgie, Awards for newspapers’ top online efforts, as well as sessions on sports content, online classifieds, newsroom integration, premium content and user registration.   “Newspapers bring news and information to a variety of audiences using traditional print, online, niche publications, partnership alliances and new delivery vehicles that are both exciting and complex,” said NAA Senior Vice President and Chief Marketing Officer John E. Kimball. “These conferences will look at the make-up of this changing marketplace and discuss strategies and tactics for successfully reaching out to them.”   In addition, a daylong GOLD (Growth Opportunities by Leveraging Diversity) Advertising Symposium, Newspapers and the Youth Market, will take place Jan. 27 at the same location. The symposium will look at the tools necessary to create successful and profitable newspaper teen sections and feature a panel discussion with media-and-marketing-savvy teenagers from the Orlando area.   “Newspapers and advertisers alike need to understand young people before trying to market to them,” said Toni F. Laws, NAA’s senior vice president for diversity and the NAA Foundation. “This GOLD Advertising Symposium will help explain how newspapers are connecting with their youth audiences, and spotlight opportunities for newspapers to partner with advertisers to effectively reach these young people with targeted messages.”   Marketing Conference sessions are divided into four information tracks: display advertising, market development and promotion, circulation, and research. The four groups will share several general sessions and also enjoy discipline-specific programming throughout the conference. Several sessions will be featured on more than one track. Connections will feature two information tracks, revenue and content, as well as general sessions.

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