ALEXANDRIA, VIRGINIA (October 10, 2002) - GAMIS, the Graphic Arts Marketing Information Service of the Printing Industries of America, Inc.(PIA) announces it has commissioned three research studies for completion in 2003.
The Market for New Lithographic Presses study will be completed for GAMIS by TrendWatch Graphic Arts, New York, NY. The research will provide an understanding of why, when, and how the decision to purchase new press equipment is made. The research will be segmented by commercial, newspaper, packaging and publishing markets and will investigate the installed base, press utilization, drivers and barriers for replacing presses, used vs. new equipment, and much more. Targeted completion date is March 2003.
The Color Proofing Markets research study will be conducted by Nima Hunter Inc., New York, NY. This study will provide an analysis of key issues related to the major types of proofing for agencies, publishers, trade shops, insert, publication, newspaper and package printers. It will discuss change dynamics, growth potential, drivers for new proofing technologies, adoption of color management, digital halftone proofing, soft proofing, interactive collaboration technologies and relevant standards. The target date for completion is June 2003.
Finally, the Printer Sales: Breakdown, Trends and Analysis research study will be done in collaboration between PIA and GAMIS with analysis of the data collected coming from Kubas Consultants, Toronto, Canada. This benchmark study will measure printer revenue and break it down by print and non-print services or products. It will also analyze non-print versus print services by type of printer (size as well as primary market) and assess trends and impacts for the future. It is anticipated that this research will be repeated every two to three years to accurately track changes and pinpoint trends. This research will be completed by mid-year 2003.
Additional details about each of these future studies is available at www.gamis.org. If you would like membership information contact Jackie Bland, GAMIS Executive Director at (703) 519-8179 or [email protected]