TWGA: eBooks are a Quiet Revolution, Sales Increases
Press release from the issuing company
NEW YORK, NY -- September 10, 2002 -- TrendWatch Graphic Arts today released a special report which documents the significant sales increases eBook publishers are realizing. According to the report "E-Books: Can't Hear the Revolution," Palm Digital Media recorded sales of almost 180,000 e-book titles in 2001. And supporting these upward trend were the results of a survey by the Open eBook Forum, which reported that book publisher McGraw-Hill says its e-book sales have increased 55% in one year (from July 2001 to July 2002). The report is available for online purchase at the TWGA eStore in PDF format. For more information, go to the TWGA website (www.trendwatchgraphicarts.com).
"Like so many other technologies in the late '90s, progress on the e-book front was derailed by the economic downturn," notes Vince Naselli, Director, TrendWatch Graphic Arts. "But like many technologies during that period, e-books were incredibly over-hyped and over-forecast. Still, when we published our first "e-books" special report [February 2001], we were cautiously bullish on the technology -- and the data trends supports our earlier analysis."
According to the Report...
-- In Summer 2001, 17% of book publishers saw "e-book production" as a sales opportunity; that dropped to 6% in Winter 2001/2002, but crept back up in Summer 2002;
-- The number of book publishers who see "cross-media projects" as a sales opportunity rose from 12% to 37% between Winter 2001/2002 and Summer 2002;
-- In Summer 2002, 7 out of 10 publishing firms that describe themselves as "e-book active" said they were involved with cross-media projects;
-- In Summer 2002, half of book publishers said that cross-media capabilities were of strategic importance to their businesses;
-- In Spring 2001, 29% of printers saw e-books as a threat to their business; 11% saw it as an opportunity.
"E-Books: Can't Hear the Revolution" is available for purchase by visiting the secure TrendWatch Graphic Arts eStore online at www.trendwatchgraphicarts.com or by phone at 866-873-6310. The price for the report is $1295. TrendWatch Graphic Arts eStore customers can download this report in PDF Acrobat format immediately after purchase.
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