httprint Wins High-Level Managed Services Project
SAN FRANCISCO, March 20, 2002 – httprint, a technology and services provider focused on the printing sector, announced today that it has entered into a contract with DIRECTV Inc., the nation's leading digital satellite television service provider, to custom publish MyDIRECTV, a bi-monthly marketing publication for DIRECTV customers. The magazine will have a circulation of 3 million households per issue beginning this month.
For the last year, httprint custom published DIRECTV SPORTS Magazine, a monthly sports marketing magazine for DIRECTV customers. DIRECTV decided to combine its sports coverage with entertainment and customer service coverage, and created the new publication, MyDIRECTV.
httprint will direct and manage editorial, production and design processes for MyDIRECTV and work closely with DIRECTV and its programming partners to create and implement targeted editorial sections that will help DIRECTV's upgrade marketing and customer relationship management efforts.
"Custom publishing opportunities, such as MyDIRECTV, enable httprint to grow its relationships with important customers like DIRECTV," said Mark Porter, CEO, httprint. "We are pleased to expand our involvement with DIRECTV to assist the company in appealing to a broader audience and delivering enhanced value to its customers."
httprint's managed service solution will help DIRECTV contain and reduce costs by consolidating the total production management process with one partner. httprint's market expertise and progressive technology solutions will enable DIRECTV to capitalize on the latest trends in print management solutions and enhance growth opportunities.
"httprint did a great job managing all aspects of our custom-published magazine for sports customers, DIRECTV SPORTS™ Magazine," said Jayne Hancock, vice president of Marketing, DIRECTV Inc. "When we decided to create MyDIRECTV, we did not hesitate to enlist httprint's managed services team to once again manage the entire production process, from concept and design to editorial development and distribution, of this important marketing piece."
DIRECTV is the nation's leading digital satellite television service provider with more than 10.7 million customers. DIRECTV, DIRECTV SPORTS Magazine and the Cyclone Design logo are trademarks of DIRECTV, Inc., a unit of Hughes Electronics Corporation. HUGHES is the world's leading provider of digital television entertainment, broadband services, satellite-based private business networks, and global video and data broadcasting. The earnings of HUGHES, a unit of General Motors Corporation, are used to calculate the earnings attributable to the General Motors Class H common stock (NYSE: GMH). Visit DIRECTV on the World Wide Web at DIRECTV.com.
httprint is a total service provider focused on the printing vertical. The company's e-Procurement Solutions automate and streamline the print procurement and management process for both print buyers and suppliers. httprint's Strategic Consulting team analyzes a company's overall print spending and recommends process improvements that typically save 20 to 40 percent. httprint's Managed Services team provides outsourcing and other solutions for all aspects of print production and fulfillment on a project, either part- or full-time. Current clients include DIRECTV and SBC Communications in the United States, and Williams Lea, Axa and Royal Sun Alliance in Europe.
Headquartered in San Francisco, httprint also has regional full service hubs in Los Angeles, New York, London, Amsterdam and Düsseldorf. For information about services and partnering opportunities, call 415-216-4200 or visit www.httprint.com.
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