Pfankuch: Clear Envelope Increases Mail Security with Easy View of Contents
Press release from the issuing company
January 6, 2002 -- Essex, MA -- Pfankuch Machinery Corp. is changing the face of mailed communications with the introduction of the new, fully transparent Envo-Bagx envelope. Marketers and designers benefit from virtually unlimited layout flexibility for both mail pieces and for images printed directly on the envelope, greatly increasing response potential. Further, mailers gain the ability to place any number of message windows anywhere on the envelope without concern for the structural integrity of the piece, or causing production or inserting problems. As the public becomes increasingly concerned about mail piece security, the Envo-Bag also assures that recipients can easily preview the contents of the transparent envelopes.
The newly available 100 percent recyclable polypropylene Envo-Bag envelopes can be printed in up to eight colors using flexo or gravure methods, and the seamless front and back panels provide an unbroken "canvas" for more effective designs. High quality printing on the outside packaging increases the visual appeal of a mailed piece, and the unique touch and appearance of the clear Envo-Bag envelope further demand attention for critical mailings. The resulting quality exceeds that of paper envelope printing and creates mail pieces that demand attention.
"Envo-Bag places power in the hands of designers to let their creative campaigns speak for themselves. This also helps companies save money because they are able to effectively use all the 'real estate' of an envelope and its contents," said Edward B. Marsh, president of Pfankuch Machinery Corp. "When the high quality printed Envo-Bag envelope becomes part of the message delivery, marketers increase message effectiveness and ROI. Through improved response, the Envo-Bag helps marketers optimize all their investments in mail campaigns, including research, copywriting, design and printing."
Users can now design mailed communications with significant marketing benefits, while simultaneously addressing recipients' security concerns. Clear Envo-Bags eliminate visibility barriers that may discourage recipients from opening paper envelopes. The transparent wrapper increases the impact of a marketing campaign by putting more focus on the inserted document, rather than having it masked or even ignored in opaque packaging.
Unlike paper envelopes, Envo-Bag can accommodate unlimited windows without impacting production, giving users the ability to freely design exactly the envelopes they need. Changes to window placement are easily accomplished and won't create problems for designers, mail production operations or fulfillment houses. The Envo-Bag maintains its solid structure even when a design requires multiple windows, because Envo-Bag windows are achieved in the appropriate spaces through printing, rather than by using expensive die cuts.
Envo-Bags help avoid the jamming associated with paper envelopes, and run on inserting systems as well as, if not better than paper envelopes, with production output comparable to paper. Contents can be hand loaded and sealed, or processed on leading inserters using "hot melt" flap sealing, without the headaches often encountered when processing paper envelopes. The high durability polypropylene packaging assures moisture protection and long-term inventory stability, eliminating the humidity and storage problems associated with paper envelopes.
Envo-Bag pricing is closely competitive with paper envelopes, with all the added benefits and savings of the transparent envelope, including better print quality and the elimination of window hassles. The Envo-Bag can be manufactured in all standard and custom sizes.
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