Keeping Up with Changes: Do Buyers Keep Abreast of the Print Industry?
Press release from the issuing company
Lexington, Kentucky, USA - October 3, 2001 - (This survey was conducted in September and includes professionals who buy printing for their respective companies. These buyers range in annual print budgets, job titles and industry segments. For more information, please contact us.)
WhatTheyThink.com has just completed a survey conducted with buyers of print services. The goal of the survey was to determine the importance of compiling information about the printing process. 172 buyers of print participated in this survey from all over the United States.
The question asked:
How important to your job is keeping abreast of advances in the printing process?
Overall, just 36% of those surveyed said keeping up with new technology was very important in their job. 45% said it was somewhat important and 19% said it was not essential.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.