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GATF Third Color Management Conference Offers Diverse Sessions

Press release from the issuing company

Pittsburgh, Pa., September 10, 2001 — Building upon the success of last year’s annual Color Management conference, the Graphic Arts Technical Foundation (GATF) boasts five specialty tracks appealing to the wide range of personnel involved in implementing color management. Being held December 2–4, 2001 at the DoubleTree La Posada Resort in Scottsdale, Arizona, the conference will help participants learn about the latest tools, workflows, and trends in producing high-quality, consistent color. A "hot topic" for a few years, color management continues to increase its stronghold, especially among publishers, prepress houses, and printers. The trends that helped to drive this demand include the widespread adoption of digital proofing as well as the growth in digital photography and cross-media publishing. Color management is clearly one of the key enablers for ensuring consistent, predictable color reproduction of an original across a wide range of devices. However, full-scale implementation of color management can be expensive and frustrating. In comparison to a "do it yourself" approach, GATF offers a low-cost event that provides concentrated information on color theory, color measurement devices, calibration software, color profiling software, and color conversion issues and planning. The conference starts with a full day of preconference tutorials—offering beginners and advanced level users each four sessions and one general session. The conference itself will provide three general sessions and allow attendees to chose nine out of 18 sessions specializing in management, design/photography, quality management, prepress, and quick printing or digital printing issues. Track I will cover what to ask digital proofing manufacturers before investing; how to move towards remote proofing; why and how to work in RGB vs. traditional CMYK workflows; where in the workflow to apply ICC profiles; what are the limitations of specific devices; and should the pressroom be profiled. In the last session, Dave Hunter, founder of the Pilot Marketing Group, recognized color management expert and the conference moderator, will help attendees tie everything together. Running concurrently, Track II will help attendees learn about XML-PDF; determine if device profiles are valid; determine if a device can be profiled and, if so, how to optimize it; prepare for future industry standards; calibrate monitors; conduct process controls in prepress; work with digital photography; and manage spot color. Those already reaping the benefits of color management can network with fellow professionals, learn advanced techniques, and stay current with the latest technical developments. Last, attendees can prove their knowledge of color management by taking the GATF Color Management Proficiency Test. A leader in research, publications, and training in color management, GATF offers valuable information from a score of experts and many industry suppliers that will help companies move forward in adopting a color-managed workflow. Becoming one of GATF’s most successful annual events, the Color Management conference is the leading event delivering color management solutions. Registration fee for the two-day conference is $695 ($595 for GATF or PIA members). Since the implementation of color management can involve the company president, prepress manager, production manager, quality control manager or graphic designer, among others, a $100 per registrant discount is offered to companies that send more than one person. Additionally, the Level I and II preconference workshops are offered individually for $75 each or as a package of four for $260 for both members and nonmembers. Attendees can switch Levels and Tracks at anytime. To obtain a free brochure detailing the conference or a registration form, call the GATF/PIA fax-on-demand line at 888/272-3329 and request document number 13000. To register online visit www.gain.net.

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