New PROLATUS MarkUp Supercharges the Proof Mark-up Process
Press release from the issuing company
MINNEAPOLIS, September 6, 2001 (PRINT 01 booth # 6860 & Seybold SF booth # 2122) -- Prolatus, Inc. today unveils new PROLATUS MarkUp, a patent-pending proof mark-up process designed to "supercharge" the proof mark-up process.
MarkUp is not a proofing system – it works with any existing hard copy proof output. MarkUp is a patent-pending system that focuses on the correction information, capturing the exact marks made on the proof, creating a corresponding digital image file, and sending it instantly to the prepress specialist or printer. Proofs can be routed to several different people or departments, with MarkUp keeping track of what changes were made by whom. Proofing marks are easier to read, since they can be viewed as individual layers.
PROLATUS MarkUp works in concert with the company's Catalyst Technology solutions, providing for more timely interaction for enhanced collaboration and improved communication between prepress people, art directors and designers, while effecting only minimal change to traditional workflows.
According to PROLATUS, customers who have critical color needs or work with multi-page publications prefer to work with hard proofs. But hard proof mark up information travels only as fast as the proof itself. Soft proofs provide speed of transmission, but they can be difficult to mark up, and are inadequate for proofing critical color.
"With MarkUp, PROLATUS makes hard proofing more nimble by injecting technology into a hard proof mark-up process that has not changed in years," says Don Atkinson, PROLATUS President. "The combination of our Catalyst and MarkUp solutions enables proofing rounds to happen in minutes, instead of hours or days."
PROLATUS MarkUp features & benefits include:
Immediate feedback of proof corrections
Intuitive software – just mark up as you always have, then send the file
Allows you to proof accurate color – no RGB/CMYK confusion
Hard copy proofing makes it easier to keep multiple-page publications consistent
Reduces courier charges
Works with any hard copy proofing system
Extends the electronic workflow from creation all the way to the print process
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.