CAP Ventures Diversifies with Conference Outsourcing Group
Press release from the issuing company
8/29/01 (WhatTheyThink.com) CAP Ventures, a leading research firm targeting the information and publishing industry, has launched a new service for clients that plays to their strength and experience related to event management. We were unable to reach company executives before press time, but the company explained many of the features of the service on their web site.
According to the site, the Outsourcing Group is a full service, professional meeting planning department. CAP Ventures is a partner in the OnDemand show held in New York each year and has “over 10 years of successful event management experience.”
The company has managed meetings, conferences and trade shows “from 50 to 25,000 attendees throughout the United States and Europe.”
Below we have listed some of the highlights from their description of the service on their site:
Our professional services include a wide array of logistical, marketing and promotional and on-site functions.
Whether you are hosting an internal meeting for a small number of employees, or a large-scale event for your clients, we carefully develop every component to ensure a perfectly executed event.
Food and Beverage Planning
CAP Ventures has developed formulas over the years to assist in determining what is the correct quantity of food and beverage to order for each of your events. This applies to coffee breaks, continental breakfasts, luncheons, dinners, receptions and other special events. CAP Venutres' planners are trained to select menus that fit each group's needs while at the same time providing variety and taste to fit your budget.
Marketing and Design
CAP Ventures can help you create affordable, effective marketing packages using the latest direct-mail and graphic design techniques.
Prior to your first conference mailing, CAP Ventures works with you on the design of your registration form. Experienced registration personnel review your forms to make sure it's capturing the necessary attendee information and suggest possible edits for additions to improve clarity and ease of use.
Database development and maintenance
After the details of the registration form have been completed, our staff will create a database to record and track registrations for your event. Our databases are designed to provide you with detailed reports, tailored to your specific needs. Common reports include:
These reports can show the client who is attending, where they come from, company size, annual budgets, business area, association memberships, etc. (Demographics are determined through consultation with the client during the registration form development phase.)
CAP Ventures' goal is to make the on-site meeting process smooth and stress-free for our clients. This is done through confirming all prior arrangements with the hotel and suppliers, anticipating potential problems and developing solutions, staying in constant communication with facility and service staff.
Memory fads - usually as soon as your meeting is over. This is why it is essential to record what was successful and what can be improved for your next meeting.
Our conference debriefing will provide you with a Return on Investment Report documenting the costs and savings incurred during your meeting. It is imperative that the value of every meeting be documented. When presented with factual data on your meeting's total worth, you can make a more educated decision on whether to continue with the meeting again next year.
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