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MediaBin Launches Version 2.0: Enhanced Brand Asset Management Platform

Press release from the issuing company

NEW YORK--July 18, 2001--Collaboration and Web-Based Self-Service Access to Brand Assets and Marketing Collateral Enable Tighter Brand Control for Enterprises and their Partners      MediaBin Inc. today announced the launch of MediaBin 2.0, an update to its Web-enabled brand asset management platform.      MediaBin 2.0 is an enterprise-level system that allows companies to speed product launches by managing the associated marketing collateral and brand assets that are used to promote and sell products. Through server clustering, browser enhancements, and a Java API, MediaBin 2.0 builds on MediaBin 1.03 to give brand managers and marketers tighter control over brand content, while enabling immediate access to support the multiple touch points of a global corporation. More than a dozen Fortune 1000 companies have already adopted MediaBin's version 1.03 product.      "The bottom-line for any company today is sales, and to achieve sales goals, companies need speed," said Burt Smith, MediaBin's vice president of marketing. "Enhanced collaboration and faster time-to-market of brand content allows large corporations to speed product launches, and, ultimately, to expedite the sales process. MediaBin 2.0 provides a collaborative environment where both internal departments and external vendors and partners can access all brand assets, whether they are collateral pieces or product images."      The MediaBin platform is an enterprise brand asset management server that combines asset cataloging with image processing. MediaBin creates multipurpose image assets and automates post-creative image processing, formatting, and network distribution. A single source image can be used at any time for Web pages, catalog pages, in-store merchandising displays, and billboards, enabling brand-centered corporations the consistency and centralized control they need to manage content in multiple media. The enhancements in the 2.0 release include: -- Server clustering for enterprise scalability -- Adobe Acrobat PDF previews -- Microsoft Office (Word, Excel, PowerPoint) previews -- Rights management -- Bulk metadata editing -- Improved out-of-the-box Web client -- Enhanced Macintosh support -- Back-up wizard -- Fault tolerance -- Java API "MediaBin offers customers a menu of capabilities not found in other products. By combining the features of a mature digital asset management system with a robust image processing engine, MediaBin enables some truly unique services, such as self-service imaging," said Future Image Inc.'s Tony Henning, senior analyst, imaging infrastructure. "The new release adds flexibility--more formats, tasks and retrieval options--as well as enhanced architecture and scalability that strengthen MediaBin's position as an enterprise-level platform."      The MediaBin platform is a software application that can be installed without expert assistance and is usable right out of the box. It also includes rich programming interfaces and modular scalability, so that it can be customized easily to fit the infrastructures of diverse organizations. MediaBin starts at $40,000. For more information on purchasing MediaBin, visit http://www.mediabin.com or call 800.437.2285.

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