WAM!NET Helps Experian Streamline Workflow, Delivered Via Subscription Model
Press release from the issuing company
EAGAN, Minn. - June 19, 2001 - WAM!NET Inc. (www.wamnet.com) announced today that Experian, a leading global information solutions company, is improving its workflow productivity and customer support through use of WAM!NET's secure, high-speed global digital network services. Experian's range of customized information products and services helps its clients, including some of the world's most valuable brands, to target, acquire, manage and maximize customer relationships.
Delivered via a subscription-based model, WAM!NET's fully managed network services allow Experian to send and receive large volumes of information faster and more efficiently than with former analog processes, such as the use of computer tape and courier services. Using WAM!NET's services, Experian can electronically receive their clients' customer data, process the information and deliver specialized customer prospect information in return.
"Our customers require information solutions that help them target new customers, manage their existing customers and increase profits," said Deborah Zuccarini, executive vice president and chief marketing officer for Experian Marketing Solutions. "Within this environment, our ability to deliver customized marketing information in a quick and efficient manner can translate into millions of dollars in revenue for our clients. WAM!NET's services allow us to provide the fastest turnaround available today."
Maintaining a fully digital workflow saves time and money as no file conversion or specialized equipment is required, allowing files to be quickly processed. Prior to WAM!NET, Experian would receive this information on tape reels and either convert it in-house or send it to a third-party service bureau - a process that would add time and cost to the job. Today, the information is processed and sent back to Experian's clients quickly, saving valuable time.
Among Experian's global base of clients is California-based West Marine, Inc., the largest retailer of boating supplies and apparel in the U.S. with 238 stores in 38 states and Puerto Rico, and the industry's leading worldwide catalog business, offering almost 50,000 products.
"Using WAM!NET's Internet Gateway service enables us to combine the simplicity of Internet access with the security of a private network," said Craig Ajeska, marketing database manager for West Marine. "WAM!NET allows us to work with Experian seamlessly and securely while reducing the time and money spent on creating, managing and transmitting digital files."
WAM!NET services currently are in use by more than 17,000 customers worldwide, including many of the world's top corporations, advertising agencies, entertainment companies, publishers and government institutions.
"WAM!NET has built a business around revolutionizing the way companies produce and distribute digital content, and enabling customers to work collaboratively with their business partners in a fully digital global community," said Tim Elliott, executive director, WAM!NET Global Marketing. "By providing Experian with a highly efficient solution for the management of its information services, we have enabled them to improve turnaround time, reduce costs and better serve their clients."
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