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Pantone Tracks a Trend and Proves Its Not Your 80s Shade Anymore

Press release from the issuing company

CARLSTADT, NJ – June 13, 2001 – What was it about the color mauve that made it so ubiquitous in the ‘80s? From doctor’s offices to hospitals to airports across the country, the color seemed destined to take over the world and leave us eternally overdosed. To many people’s relief, the mauve craze eventually died down and was replaced with colors not so easily associated with medical appointments and canceled flights. As with all things trendy, what goes around comes around and from the looks of things, mauve is back in a big way. Only this time, the color is showing up in a number of different shades, all of which are proving that mauve is tastefully reinventing itself for the future. From runways to rental cars, sling backs to slipcovers, mauve is turning up on all things fashionable. Celine, Armani and Gucci are all designing sunglasses in the shade while Tag Heuer and Corum both unveiled mauve timepieces in their new collections. Tom Ford showed his fall collection for Yves Saint Laurent on a mauve runway while Halle Berry chose mauve Badgley Mischka for this year’s Oscars. How are these designers from all across the board hitting on the same shades? They turn to the PANTONE TEXTILE Color System®, the only universal color language and the one used by designers around the world. Thanks to Pantone’s numbering and naming system, designers and their production teams can choose, communicate and execute color quickly and accurately. By using Pantone, the world’s leading color authority, they know the mauve they want is the mauve they’ll get. According to Pantone, Mauve Mist PANTONE 15-3207 TC is the mauve of the moment, “the right mauve.” “The new mauve is a richer, more elegant color with more of a lavender cast,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “It is being used in very different combinations from the ‘80s when it was mixed with gray and teal. Now it is being used monochromatically or mixed with plum, aubergine, taupe or cognac.” Pantone, Inc., developer of the globally accepted PANTONE Color Systems, is the leading source of traditional and electronic products for the selection and accurate communication of color. With over 38 years of experience, Pantone is recognized as the worldwide market leader in color communication and color technology for the graphic design, printing, publishing, textile and plastics industries. Wherever color is spoken, Pantone is the definitive authority.

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