“Profiles In Print” series features short films that tell the stories of the printing industry

The latest installment in WhatTheyThink’s “Profiles in Print” video series looks at Madison, Wis.’s Thysse. Founded in 1941 as a letterpress printer, 80 years later the company offers a wide variety of print, mail, packaging, manufacturing, and creative services. Under the leadership of third-generation Owner and CEO Jason Thysse, the team at Thysse, now numbering more than 100, operates on the founding principle that every client deserves an exceptional project experience and outcome.

Watch the video here.

Launched in 2022, WhatTheyThink Films is a platform where the industry’s stories can be told in an engaging and entertaining format. Working with an experienced documentary filmmaking crew, WhatTheyThink seeks out the best stories in the industry and brings them to our members. 

“Great communication is ultimately about storytelling, and that’s true of great marketing as well. There are so many terrific stories out there, and we wanted to provide a platform where they can be told,” said Eric Vessels, President of WhatTheyThink.

“Since 2007, we’ve published nearly 4,500 videos on WhatTheyThink.com. Video continues to be one of our most popular content types, and we popularized the use of video in our industry,” said WhatTheyThink CTO Adam Dewitz. “WhatTheyThink Films takes our video platform to the next level by utilizing documentary-style video approaches and creating longer format video that goes beyond news and interview formats.”

“The other key thing for the backers of our films,” Vessels added, “is the WhatTheyThink platform and network. Good video production is important, but without viewers those videos won’t have the impact they could. By leveraging the WhatTheyThink digital, print, and social media platforms, the important stories that need to be told will get the exposure they deserve.”

For more information about Thysse visit https://thysse.com/.

Special thanks to HP and Thysse making this film possible.

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