Survey of Marketing Professionals Reveals the Integral Role of Print Tactics in Today’s Marketing Strategies

PLYMOUTH, Mich. – Allegra Marketing Print Mail, the leading marketing, print and direct mail provider, has partnered with Ascend2 to collect and release insightful survey results uncovering a robust resurgence of print and direct mail tactics in contemporary marketing strategies. The findings, drawn from a comprehensive analysis of industry trends, affirm the enduring effectiveness of print in elevating brand visibility and generating leads.

According to the research created in collaboration with Ascend2, a B2B research agency, a staggering 58 percent of marketers express their intent to increase the use of printed marketing materials in 2024. Even seasoned marketers, 71 percent of whom have over five years of experience, showcased remarkable engagement with printed materials in the past year. This solidifies the persistent value that print strategies bring to the marketing landscape.

"Our Ink & Impact survey undeniably validates the importance of print and direct mail in the evolving marketing landscape," said Burke Cueny, Executive Vice President, Marketing for Alliance Franchise Brands, the parent company of Allegra Marketing Print Mail. "These compelling statistics underscore the trust marketers place in print as a reliable channel for promoting and growing their business. With this knowledge, we remain eager and excited to continue providing businesses with tailored marketing, print, and direct mail advertising solutions in 2024 and beyond.”

The survey also reveals that 76 percent of marketers anticipate a significant boost in their budget for printed marketing materials in the year ahead. In addition, 88 percent of marketers attest to the efficacy of printed marketing materials in driving leads for their businesses. Brochures and flyers emerged as popular choices, utilized by seven out of 10 marketers in the past 12 months.

To download the full Ink & Impact report, visit impactofprint.com. To learn more about Allegra Marketing Print Mail, visit: allegramarketingprint.com.