Do you want to find new ways to grow your business? Whether you sell print services, printing presses, or support those industries, your sales and service representatives probably make hundreds of calls annually. You can multiply the value of those calls by applying simple, the “Everyday VOC” techniques covered in our March webinar: “Everyday Voice-of-Customer: How to Capture Insights from Every Customer Interaction.” 

Register now.

When your team members apply this advanced probing and CRM record-keeping approach to customer calls, you’ll reap immediate and ongoing benefits: 1) Increased engagement and interest will lead to more sales today, and 2) your CRM maintenance and data mining will lead to more new sales tomorrow.

Join us Thursday, March 16, at 1 p.m. ET to understand how the everyday voice-of-customer methodology can help you grow your business. Our moderator, Elizabeth Gooding welcomes expert speakers and authors Dan Adams of The AIIM Institute and Kelly Lawrence of Lawrence Innovation for discussion and guidance on how to implement this upgrade in sales and customer service effectiveness in your company. Participants will receive a free copy of the Everyday VOC white paper from the AIIM Institute.

In this webinar you will learn how to:

• Turn your sales force into a learning force, using “outcomes” as the unit of customer insight
• Apply AIM Institute’s advanced “What-Why-Clarify” probing methodology
• Use your existing CRM—e.g., Saleforce—to uniformly capture customer insights
• Leverage “market scouting” to aim your R&D efforts at the right targets at the right time.

Register now.

About Inkjet Insight

Inkjet Insight tracks the capabilities of production inkjet solutions for commercial printing, books, customer communications, packaging and industrial print applications as well as methods and opportunities for developing bespoke inkjet solutions.

We provide unbiased data and requirements gathering tools for companies evaluating inkjet plus downloadable tools and guidance to help companies assess print quality and educate customers and sales teams. Print buyers who want to understand print supplier capabilities and market trends will also benefit. We conduct ongoing research with inkjet users and their customers to educate and inform the industry.

Inkjet Insight is a wholly owned subsidiary of the WhatTheyThink Media Group. For more information about membership or sponsorship, contact Eric Vessels at [email protected] or Stephanie Papp at [email protected].

By registering for free, members get access to a wide variety of content while premium content is reserved for paid members and survey participants.

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