Press release from the issuing company
Thursday 16th February
Tata Theatre, NCPA, Mumbai
As is always said, Change is the only Constant. Most businesses have stayed on top of their game to ensure continuity and prosperity. Businesses which have not evolved have not only been unable to survive even the next generation, but inspite of having fantastic products, which are today benchmarks, were not able to capitalise on them. Notable examples are Eastman Kodak and BlackBerry. Against them are companies like Apple, Samsung, McDonalds, Starbucks, Zara, Amazon,etc who simply do not bother about their current success, but continue to evolve and grow and CHANGE.
So, an Apple deviates from being a hardware manufacturer to a service provider where their major revenue comes from nowadays, a Samsung continues to push the limits of what is possible, a McDonalds ensures localisation of their saleable items, an Amazon keeps on providing logistics and soft services more than the core ecommerce delivery, and a Zara who ensures changing designs of their clothes every fortnight.
Although it looks easy, Change is not easy. And more difficult is accepting or Owning this change. In the current business situation, being innovative and having a world-class infrastructure is simply not enough. What is more important is being nimble.
Being nimble means that you are accepting changes in Employee profile, their choice of working hours and working spaces. Being nimble means that you literally go to your customer's house and find out their preferences and tweak the products to cater to impossibly varied markets. Being nimble means that your infrastructure choice should be such that you are able to provide multiple options to your customers without changing your basic machinery. Being nimble means that you should be able to face disastrous pandemics and natural calamities and be able to bounce back as fast as possible with available resources. And lastly, being nimble means taking a disaster and converting it into an opportunity. This is possible ONLY when you OWN THE CHANGE.
At our Print Summit 2023 (PS23), our aim is to have the speakers discuss how thought-changing these last few years have been for them, and how they managed to succeed/fail in their attempts. Their success will ofcourse inspire us, but if there were failures, we would probably end up learning much more. https://bmpa.org/ps2023/
We want to know whether OWNING THE CHANGE trumps innovation and infrastructure, or do you (speakers and Delegates) feel that it all goes in tandem. Since a majority of our audience comprises of mid-size businesses covering a turnover of 10-25 crores per annum, the speaker’s suggestions will clear cobwebs and inspire all.
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