Editions   North America | Europe | Magazine

WhatTheyThink

Mediaclip Presents its Rebrand with a New Logo and Website

Press release from the issuing company

Mediaclip's new image reveals its willingness to embrace change, wonder and creativity.

Montreal, QC, Canada – Mediaclip Inc. is pleased to officially unveil its new brand image and the vision reflected in the new design. As a company matures, so does its brand and direction. For 15 years, Mediaclip has been the leading provider of software solutions that enable online retailers to offer product personalization to their customers.

Mediaclip's initial focus was to provide consumers and customers with a simple, intuitive, and creative way to personalize their products. The company's culture was focused on development, research and awareness of market needs and constraints. The brand image with the green hue of the logo, as well as the composition of the team at the time, reflected this essential growth stage. When it came to designing and producing digital product personalization services, Mediaclip set out to disrupt what companies thought was possible with their personalization technology. The company's motivation was to innovate while aligning the solution and its capabilities with customers' business imperatives and production processes.

Today, however, new challenges are drawing attention. The canvas for market penetration has shifted from a focus on photo-based products to a Web2Print and print-on-demand (POD) environment where consumers can use illustrations, drawings, graphics, text, and other media to personalize their products. In addition, retailers in many other industries are looking to expand their product offerings with personalization, without increasing their inventories. Mediaclip is determined to offer the most powerful software suite with an online editor that is capable of building workflows for personalization on all types of printable products.

One of the biggest hurdles that technology teams face today is focusing too much on the technical aspects of software and not enough on business opportunities. "Advances in artificial intelligence, machine learning, data, 3D, cloud, etc. are irrefutably exciting, but by focusing primarily on the technology, we're failing to maximize the true value-added of our solution’s capabilities," notes Marion Duchesne, Founder and CEO of Mediaclip. "That's why we focus on understanding consumer and customer needs and behaviors as they are influenced by the fusion of technologies. Only then will our development efforts focus on the right technologies that can meet those needs," she concludes.

Mediaclip's slogan "Bring Your Products to Life" and the new logo use fresh, bold colors to illustrate that Mediaclip is not just a static solution. The pink used in the new visual and graphic elements represents the company's willingness to embrace change - to be creative, bold, collaborative, and even playful with its strategy and technologies.

With this renewal, Mediaclip, the company is embarking on a quest to "Bring your products to life". Emerging innovations are altering the way we communicate, collaborate, and produce products and services. Mediaclip cultivates innovative solutions that are consistent with the ever-changing demands of e-commerce and consumer needs; solutions that are proven to increase conversions.

Visit www.mediaclip.ca to explore our website, our new brand, and to discover what the Mediaclip team can do for your business.

Discussion

Join the discussion Sign In or Become a Member, doing so is simple and free