Successfully engaging with potential new customers in a post-pandemic era: The new realities and how to cope!

Joanne Gore, veteran marketer, President of Joanne Gore Communications, and pioneer in the field of Generational Marketing, will apply her 30-plus years of experience and reveal best practices in customer communications at this year’s Xplor22 Conference, being held September 13-15 in St. Pete Beach, Florida. The strategies and takeaways from her presentations will give you new insights on how to be successful in a challenging, post-pandemic business environment.

TORONTO - Joanne Gore, President of Joanne Gore Communications Inc. (JGC), a full-service, marketing agency that helps software, hardware, manufacturing and print companies generate awareness, engagement and growth, has announced her speaking engagements at this year’s Xplor22. This is a rare opportunity to hear from a trusted B2B marketing leader who has helped companies worldwide to stretch their marketing dollars and attract a new generation of customers.

Presentation topics and times:
Xplor22 Welcome and Presentation of Industry Awards
Tuesday, September 13, 8 am – 9 am

How to COPE (Create Once, Publish Everywhere) for Content
Tuesday, September 13: 11:30 am – 12:15 pm
Creating relevant, shareable and engaging content is not only difficult, but takes time. With content deadlines hanging over your head, wouldn’t you like to make this necessary task easier and less stressful? Joanne will be co-presenting with Mike Porter, President of Print/Mail Consultants. Both are masters of content reuse and repurposing. They understand the value of leveraging content-creation efforts and making those documents work for you repeatedly. The COPE (Create Once, Publish Everywhere) session also includes tools and techniques for generating higher returns on your content investments – so you can satisfy corporate demands for continuous, fresh and compelling content, and still have time for other important tasks.

The Ugly Truth About Generational Marketing
Wednesday, September 14: 3:30 pm – 4:15 pm
The PEW Research Center has broken down the five generations that exist today as:

The Silent Generation: Ages 77 – 94
Baby Boomers: Ages 58 – 76
Generation X: Ages 42 – 57
Millennials: Ages 26 – 41
Generation Z: Ages 25 and under
“Just as we were gearing up for ‘the great millennial influx of 2020, the pandemic blindsided everyone,” explains Gore. “Fast-forward two years, and now Gen Zs (aka Zoomers) are entering the mix. Gen X/Baby Boomer business owners and executives are now wringing their hands, shaking their heads, and thinking: “I have no clue how to deal with this new workforce generation. They don’t think like we do. They don’t behave like we do. They don’t work like we do. What should I do moving forward?”

This timely session will help to de-mystify the concept of generational marketing as Joanne:

• Examines and evaluates the concept of generations
• Clarifies how to distinguish generations from one another
• Identifies the core components of the Gen Z mindset and reveals the best ways to engage them
• Speaking from real-world experience

JGC employees and associates span Zoomers to Boomers. From years of research and personal experience, Joanne Gore Communications is committed to understanding how each generation makes its buying decisions, what's important to them, what they expect from businesses – and above all, the real reasons behind why they buy, what they buy, and how they buy. This is a must-attend session for anyone concerned about the future success of their company.

Xplor22, The Customer Communications Event, takes place September 13-15, at the TradeWinds Island Grand Resort in St. Pete Beach, Florida.

For more information on the Xplor22 Conference, please click on this link:
https://xplor.org/xplor22/ 

To register to attend these sessions (space is limited), please click on this link:
https://web.cvent.com/event/06828e72-a5fd-49a2-ad7e-51d634fc819d/regPage:818fdcc1-ccfd-4c51-8ced-bf50c4975a3d 

To arrange a meeting with Joanne personally at Xplor22, please click on this link:
https://calendly.com/joannegorecommunications/let-s-meet-at-xplor