(Pismo Beach, Calif.) The July 2022 article of the Graphic Communication Advisors Group—GCAG (https://hrlevenson.wixsite.com/gcag), is by printing industry advisor, Sid Chadwick, principle of Chadwick Consulting (www.chadwickconsulting.com).

Chadwick specializes in business-to-business engagements—raising revenues, improving margins, and improving organizational development for customers, presents proven concepts of communication in a modern and increasingly competitive industry.

In his article, COLLABORATION—For Performance Improvement – Omitted by Tradition, Chadwick explains a communication concept that he coined, Joint Sales Call Protocols. This means that in effective sales in today’s market, collaboration among creative thinkers across company operations helps to strategize sales approaches for different prospective clients. These could include sales staff as well as marketing, production, executive management, and even suppliers. The resulting sales strategy, Chadwick teaches, may vary for each prospective client. In his article, Chadwick explains how to achieve this, and provides anecdotes of successful strategies that he has implemented.

Harvey Levenson, Cal Poly Professor Emeritus and GCAG coordinator, said: “Chadwick presents a refreshing and creative approach recognizing that all departments of a printing or related company may have ideas to contribute to successful sales. Chadwick’s concept applies to companies of any size: small, medium, or large.”

Chadwick’s complete article appears here:
https://hrlsite.files.wordpress.com/2022/06/gcag-7-22-chadwick-final.pdf 

About the Graphic Communication Advisors Group
The Raymond J. Prince Graphic Communication Advisors Group (https://hrlevenson.wixsite.com/gcag) is a group of specialists and experts accessible to the printing, publishing, packaging, and related communities. The group provides fresh, outside perspectives representing a broad range of experiences and a long-term commitment to all facets of the graphic arts industries. Many of the GCAG consultants and practitioners are industry’s “household names” and best-known managers, technologists, scientists, researchers, authors, and Expert Witnesses. They bring the power of their deep expertise and problem-solving acumen to bear on training and solving difficult problems.