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APTech Makes Strategic Investment in WhatTheyThink

Press release from the issuing company

Thayer Long, President of The Association for PRINT Technologies (L) and Eric Vessels, President of WhatTheyThink ®

Combined entity will create a dynamic, industry-leading member-driven organization 

The Association for PRINT Technologies (APTech) announced today that it has made a strategic investment to acquire the printing industry’s leading independent media organization, WhatTheyThink. The move was unanimously approved by the APTech board and signals a continuing effort to help print businesses grow by providing a platform for education, inspiration, and connection.  

“We began a Strategic Business Plan in 2017, and this move is aligned with that plan and our efforts to continue to evolve as an association. We are really happy to be working more closely with an organization like WhatTheyThink that we’ve watched grow and evolve into the most important media company in the industry,” said Thayer Long, President of the Association for PRINT Technologies. “This investment signals both our commitment to our long-term business plan as well as a great deal of excitement for how aligned it is with the strategies and market position of WhatTheyThink.”

“We are really excited to enter this new phase of WhatTheyThink,” said Eric Vessels, who will continue to lead WhatTheyThink as President.  “For more than two decades now, we have worked hard to forge a well-respected brand and welcoming company culture. I’m looking forward to the opportunity to continue to make it even better.  We seek to inform and inspire by finding the best voices in the industry and delivering their thought leadership through the many channels of communication we’ve developed over the years:  Email, Web, and Print!”

WhatTheyThink will continue to operate as an independent voice in the industry, and there will be no immediate changes in staff or operations. 

“In talking to Thayer,” Vessels continued, “it was obvious that both organizations were driven by the same motivation to inform and inspire the industry. With our premium membership model, we have evolved into a more member-based organization as opposed to merely a trade publication.  This partnership will help us to continue to move in that direction in a way that helps both groups deliver more value to the printing and related industries.  The more we talked about it, the more it made sense.”

Long continued, “By combining APTech and WhatTheyThink, we will be in a unique position to offer great value to the printing industry through the delivery of consistent daily information, key educational events, industry advocacy and standards work, along with an entrepreneurial spirit that will undoubtedly find new ways to inform and inspire the industry we all love.”

For more information about the benefits of becoming a premium member of WhatTheyThink, visit whattheythink.com/join. For more information about the Association for PRINT Technologies, visit printtechnologies.org/jointoday. 


By Helene Smith on Jun 15, 2022

Congratulations to everyone! What a strong union!


By Craig Kevghas on Jun 15, 2022

Good partnerships are always a sound way to strengthen both sides of the equation. And your success will only be a good thing for the industry at large. Be Blessed!


By Howie Fenton on Jun 15, 2022

Big News. Is it fair to say that APTech is one of the remaining industry associations and is changing to a publishing/communication/media company?


By Eric Vessels on Jun 15, 2022

@Helene Thanks so much! I agree.

@Craig Thanks man. We think it is a really good thing for the industry and are excited about what we'll do in this next chapter!

@Howie I tend to shy away from such definitions. I think APTech will continue to evolve as will WhatTheyThink, only now we'll be doing it together. One thing that is clear is that WhatTheyThink will remain a strong independent voice in the industry.


By Patrick Henry on Jun 20, 2022

Couldn't agree more. Two naturals joining forces is a great development both for the new partners and for the industry as a whole. Congratulations and the best of luck to everyone who made it happen.


By Eric Vessels on Jun 20, 2022

Thanks Pat!



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