Mood seeking partnerships with traditional print companies looking to add digital signage to their customer solutions’ portfolio
AUSTIN, TX — Mood Media, the world’s leading in-store media solutions company dedicated to elevating the Customer Experience, today announced the appointment of 25-year print industry veteran Fred Collins as Vice President of New Channel Sales. In this role, Collins is leading Mood’s new channel program focused on forging partnerships with traditional print companies to become resellers of Mood’s digital signage solutions. Prior to joining Mood, Collins most recently spent 14 years as Executive Director and General Manager of DFS - the Deluxe Corporation’s wholesale print business - so he brings a wealth of experience to drive this channel initiative forward. It will allow partnering businesses to extend Mood’s best-in-class digital signage solutions directly to their customers, serving to diversify their product portfolio, retain more business, and add a recurring revenue stream to their business model.
Mood looks to partner with printing companies of various sizes that sell traditional print products, including business printing as well as banners and signs, to offer Mood’s digital signage products and services that complement their core print offerings and add value to their customers. With Collins’ first-hand expertise and knowledge of the pain points that printing companies face, this program will help these businesses increase their profit margins and differentiate themselves from the competition.
“A career-long champion in this space, Fred’s 25 years of experience within the printing industry brings Mood invaluable insights and understanding that has allowed us to really immerse ourselves in this market,” said Malcolm McRoberts, CEO of Mood Media. “We are eager to pursue mutually beneficial partnerships with print businesses interested in leveraging our proven, best-in-class digital signage solutions to boost their brand, extend their capabilities, and grow their bottom line with minimal risk.”
Mood’s entry into the North American printing market will help partnering companies become a single-source go-to for their customers’ print and digital marketing needs and ultimately keep more work in-house. Many businesses use print collateral for marketing purposes, but more and more are also turning to digital signage options to help communicate and connect with their target audiences as well.
“I have seen first-hand an increasing interest in having both print and digital signage services from one vendor partner, so I couldn’t be more excited to lead Mood’s efforts to help these businesses add predictable and stable revenue and expand to meet the evolving needs of their customers and clientele,” shared Collins. “Mood is also uniquely positioned with the solution-specific expertise, operational reach and versatile resources to optimally support this channel, so it’s really a win-win opportunity for all parties involved.”
For more information about becoming a Mood digital signage resell partner, visit us.moodmedia.com/channel-sales/print/. Additional information about Mood Media can be found at www.us.moodmedia.com.