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MindFire, Inc. Expands Agency Offerings, Names Leta Wood as Vice President of Customer Success

Press release from the issuing company

Irvine, CA - MindFire, Inc. announced today that Leta Wood has been named Vice President of Customer Success.

"We're excited to announce that we've added Leta Wood to the MindFire, Inc. leadership team," said David Rosendahl, President, and Co-Founder of MindFire, Inc.

"We have known Leta for many years, and her incredible contribution to the industry, her work at HP as a partner and with PSPs, and more recently, her work with our Team as a Client will prove invaluable in her new role," he added.

MindFire, Inc. is 100% focused on unlocking the potential of our service providers by equipping them with the software, services, and training needed to offer OptiChannel services to their clients. Our goal is to help our clients grow by differentiating from competitors, selling new and innovative services, and modernizing how they help them build a brand, generate leads, and increase sales.

Understanding that service providers may need even more support, we have recently rolled out additional offerings – including adding a turn-key marketing agency, brand development, marketing consulting services, and sales training. Our expanded resources allow us to help clients in today's changing market. So if a client needs help in growing their own business or their client's business - MindFire, Inc. is here to help.

To support our commitment to this model, Leta will head up a series of initiatives designed to systematically prepare new clients for success as they enter the family and stimulate growth within the existing portfolio.

Leta added, "MindFire, Inc. has increased investment in building a dynamic and robust customer success program. With this investment, we will develop a model to help PSPs expand their agency and marketing capabilities, deepening their relationships with their clients."

In 2022, our goals at MindFire, Inc. are to deliver world-class solutions with new offerings and a renewed focus to help clients achieve exponential growth. On top of marketing themselves, PSPs can now benefit from the additional services of MindFire, Inc. Agency and Consulting, which assist PSPs (Printing Service Providers) to become MSPs (Marketing Service Providers) in delivering expanded offerings to their clients.

We have seen impressive success with this broader services model, including helping to sell agency services jointly with PSPs to their clients. Some PSP clients have grown their revenue 4X by including MindFire, Inc. in their portfolio of offerings. Now we want to take this proven model and offer it to all PSPs and Agencies.

2022 will be an instrumental year for PSPs to partner closely with clients as they work through post-Covid and supply issues. PSPs need to be thinking differently on how to help their clients and secure their relationships to help drive growth. We are building a client success team that will accelerate growth for PSPs and agencies. Leta will be instrumental in helping to drive client success and connect customers to the consulting and agency capabilities that MindFire, Inc. offers.


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