Resino Printing Inks has focused on taking its customer experience to new levels of heights. Therefore, the printing ink company has established a digital strategy and launched a new website that is customer centric, intuitive and modern.

For several months, employees in Resino have shown lots of hard work and dedication to develop the website, which is now finally being launched. Resino is on an exciting travel and implements digital initiatives to improve customer experience, which is reflected in the new website. The aim is to make the website customer centric by building the site around the customers and in addition, Resino wants to make it easy for customers to learn about the company’s products.

CEO in Resino, Signe Cederstrøm, states: “We have upgraded our entire digital efforts a lot over the last year and would like to offer our customers an easy and accessible way for them to be able to gather all the information they need in one place.”

Improved buying experience with company profile
Through the new website the customer is able to get a company profile, which provides the customer a number of benefits. The customer is able to buy products directly from a tailored product list and to rebuy previous orders. Furthermore, the customer can at any time download invoices and credit notes, and thus the purchase documents are gathered on the company profile. Moreover, the customer can generate safety data sheets to all products.

“We want to make it easier for our customers to order products through our new e-commerce portal which is tailored to each customer to provide the most value for them,” CEO Signe Cederstrøm says.

User-friendly website
On the new website, there is established new functions, which the users easily can navigate in. Now the user is able to sort the searches by markets and product categories, which gives the user a better overview of, which products that are needed. At the products’ respective landing page, the user can order a sample to ensure the customer gets the best fitted products.

Furthermore, the user can easily get access to useful documents, for instance technical data sheets, brochures and certificates. Additionally, the users can look forward to increased speed and a fresh design on the website.

www.resino.dk