Digimarc, Berk-Tek Produce First Internet-Enabled Product Brochure
Press release from the issuing company
TUALATIN, Ore., February 8, 2001 - Digimarc Corporation (NASDAQ: DMRC), the world leader in digital watermark technology and applications, today announced that Berk-Tek, the leading manufacturer of high-performance copper and fiber optic cable in North America, has introduced the world's first interactive product brochure, powered by Digimarc MediaBridge digital watermarking technology.
"This new digital watermarking technology allows us to link our brochure directly to a specified URL, thus giving customers instant access to real-time updates of crucial product information," said Melynda Wagner, marketing communications manager for Berk-Tek.
Through its reseller agreement with Digimarc, Intelligencer Printing Company embedded the imperceptible digital watermarks in Berk-Tek's business-to-business brochure for their GIGAlite™ fiber optic cable offering.
"Digimarc MediaBridge technology is the fastest, easiest way to link printed materials to the Internet," said Indra Paul, vice president and general manager for the Digimarc MediaBridge division. "Digimarc MediaBridge allows any physical object to become interactive which can enhance a brand, deepen a connection to customers and/or provide direct sale opportunities."
When the product brochure is flashed in front of a Web camera or other image-capture device enabled with Digimarc MediaBridge software, the Web browser automatically launches a specific Web page instantly linking customers to updated information on Berk-Tek's Website. A Digimarc 'D burst' symbol located on the brochure indicates that the page is Internet-enabled.
"Ongoing product innovations cause specifications to become outdated almost overnight," Wagner said. "Specific product information in the brochure is therefore outdated even before it clears the bindery. Berk-Tek must ensure that customers can specify and order exactly what they want for their cabling system."
"For years this was a major problem," said Wagner. "How to keep up to date in a technically fast-moving industry? Knowing of my need and seeing an answer to my problem, an Intelligencer sales representative offered a solution: Digimarc MediaBridge."
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