WhatTheyThink

Articles by Guest Contributor

Displaying 1-18 of 18 articles

SPESA Continues to Support the Sewn Products Industry in the Time of COVID-19

Published September 14, 2020

Guest contributor Michael McDonald, president of SPESA, provides an update of how the association has been helping its members in the sewn products industry cope with the COVID-19 pandemic, and what its updated roster of events looks like.

7th drupa Global Trends Report: Global Print Industry Faces Economic and Environmental Challenges

Published April 20, 2020

The 7th drupa Global Trends Report will be published in April 2020. The results, from a survey conducted before the outbreak of the coronavirus and the postponement of drupa to April 2021, show a global industry that remained positive but reflected more challenging global economic conditions.

Dare to Be Different!

Published July 16, 2019

The impression is dead—long live the impression! Long live printing that is integrated alongside other communication channels. This is the way forward and to get it right, you need to make two changes: throw away the old baggage you’ve carried for so long and embrace a change of mentality. You must swap the old habits of traditional printing for digital ones!

Best Practices of High-Performance Print Sales Organizations: Part 2

Published August 17, 2017

According to InfoTrends’ research, high-performance print sales organizations follow clearly-defined sales strategies, hold their sales staff accountable, and continually adapt their organizations to keep pace with ever-changing market conditions. This article is the second in a two-part series highlighting the 10 common best practices reported by survey respondents that experienced double-digit sales growth in the past 12 months.

Best Practices of High-Performance Print Sales Organizations: Part 1

Published August 10, 2017

According to InfoTrends’ research, high-performance print sales organizations follow clearly-defined sales strategies, hold their sales staff accountable, and continually adapt their organizations to keep pace with ever-changing market conditions. This article is the first in a two-part series highlighting the 10 common best practices reported by survey respondents that experienced double-digit sales growth in the past 12 months.

Packing a Punch with Print: Catalogs and Direct Mail

Published August 8, 2017

Catalogs and direct mail can help overcome the ‘digital fatigue’ that many consumers are experiencing today. Our customers are frequently telling us that when done right -- personalized and relevant to each recipient – it is the printed piece, especially when married with other media, that helps marketers boost response rates.

Paving the Way for a GHS-Compliant Label Process

Published December 2, 2016

Michael Garcia is Supply Chain Manager at Smark Company writes about how on-demand color labeling has increased flexibility and cuts label production time in half at Smark

Ipex 2014: Spotlight on London

Published January 10, 2014

The return of Ipex to London in March 2014 is adding up to be a welcome capital gain for exhibitors and visitors alike. In this guest article by Trevor Crawford (Event Director, Ipex 2014), we get the rundown on what to expect.

Heard the Buzz about Digital Print for Packaging?

Published December 6, 2013

If you’re a product marketer, packaging developer or brand manager, chances are that you’ve heard about digital print. But how much do you really know about it?

Getting Into Wide-Format – A Commercial Printer’s Blueprint for Success

Published December 3, 2013

While the commercial printing industry has seen an overall decline in demand for print over the last 15 years, the demand for wide-format printed graphics is actually increasing. As a result, more and more commercial printers are looking at adding wide-format to their offerings.

“Then the Bottom Just Dropped Out”: A Glimpse at a Printer’s Ordeal

Published June 25, 2013

This unusual letter from a printer speaks volumes about what happened to the industry as a whole during the Great Recession.

Opportunities in Print Equipment Markets

Published June 3, 2013

The total global market for new printing equipment was $21.5 billion in 2012 and will reach $22.7 billion by 2017 according to our new research study.

Guest Commentary: Carl Gerhardt on the Newly-Formed NPOA

Published January 16, 2013

Carl Gerhardt, Chairman of the Allegra Network gives some of his initial and personal observations about the recently formed National Print Owners Association.

The High Price of Low Integrity

Published June 30, 2010

The Data Decade

Published May 26, 2010