David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].
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Published August 16, 2010
In the third article of a series, industry expert and WhatTheyThink contributor David Zwang continues his discussion about cross-media communications with some thoughts on how we got where we are and where we are going. This is important background that will help enable print providers and marketing services providers to stay ahead of the curve.
Published August 2, 2010
In the second article of a series, industry expert and WhatTheyThink contributor David Zwang continues his discussion about cross-media communications with details about the new communications channels that print service providers/marketing services providers should be considering as they lay out their cross-media strategies.
Published July 19, 2010
David Zwang has a new series for WhatTheyThink readers called “Print + eMedia: the path to success.” David will take readers through the variety of channels printers now have to reach potential customers. This first article goes through the basics of what it means to be a marketing services provider.
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