Printing Industry Commentary & Analysis

Articles by David Dodd

G. David Dodd is available for speaking engagements and consulting projects. To get more information contact us here.

G. David Dodd is a principal of Point Balance, LLC ( www.pointbalance.com ), an executive education and management consulting firm. Point Balance provides cutting-edge management education programs designed for printing and publishing executives. The firm also provides management consulting services involving business strategy development, strategic marketing, cost management (including activity-based costing), business process management, and balanced scorecard performance management systems. Dodd is a co-author of Activity-Based Costing for Printers: An Implementation Guide, the authoritative resource relating to the use of activity-based costing by printing and publishing firms. Dodd also co-authored Making Value Added Services Work, a comprehensive reference tool for printing company managers who are just beginning to consider diversification or who have already added new services and are not receiving the benefits they expected.

David Dodd can be reached at [email protected],931-707-5105.

Displaying 1-99 of 102 articles

Product Showcase: The Grey Elephant at LabelExpo

Published October 14, 2024

In this video, sponsored by The Grey Elephant, founder and owner Askold Zimmermann talks with David Zwang about the company’s solutions for bringing “track and trace” to the printing industry.

Lori Messina on the Importance of User Group Events

Published October 11, 2017

WhatTheyThink spoke with Lori Messina EVP and co-owner of Access Direct at thINK. Lori talks about how thINK plays an important role in staying up to date with best practices in the industry.

Interview with Crit Driessen on Canon's Launch of the Océ ProStream

Published February 20, 2017

Crit Driessen, VP Strategy and Alliances at Canon Océ sat down Senior Editor David Zwang to talk about the launch of the Océ ProStream. The ProStream is a continuous feed production inkjet system targeting the mid-to-high volume commercial printing market. The device leverages Océ technology from its previous continuous feed systems as well as the its sheetfed Océ VarioPrint i300.

Two Ways to Make Your Marketing More Relevant

Published May 17, 2011

Four Reasons a Prospect Should Buy Your Web-to-Print Solution

Published April 11, 2011

Breaking the Grip of the Status Quo

Published March 6, 2011

Stopping the Leaks in Your Sales Pipeline

Published February 11, 2011

Want to Increase Your Sales? Be Prepared to Prove Value.

Published January 20, 2011

How Much is a Web-to-Print Solution Worth?

Published January 5, 2011

Is Inbound Marketing All You Need?

Published December 1, 2010

The Right Way to Make the Case for Direct Mail

Published November 7, 2010

Curing the Epidemic of Obsolescence

Published October 17, 2010

The obsolescence of marketing materials constitutes a major problem for many companies. The CMO Council has said that obsolescence creates an "epidemic of waste" that undermines the development of an efficient marketing supply chain.

Leverage Web-to-Print to Boost Channel Partner Marketing

Published September 26, 2010

Content Marketing Takes Center Stage

Published September 19, 2010

Web-to-Print Makes Localized Marketing Easy and Affordable

Published September 16, 2010

The Secret Sauce for Growing Sales of Web-to-Print Solutions

Published August 31, 2010

A growing number of print service providers are seeking to increase revenues and profits by adding web-to-print services and applications. Some companies have used web-to-print solutions to drive impressive revenue and profit growth, but many others haven't been quite as successful.

Exposing the Hidden Costs of Marketing Materials

Published August 24, 2010

Why MSP's Must Get Marketing ROI Right

Published August 5, 2010

How MSP's Can Take Advantage of B2B Marketing Automation - Part 1

Published July 28, 2010

More "Insights" on Marketing Objectives, Budgets, Tactics, and Investment Plans

Published July 16, 2010

What MSP's Should Know About B2B Marketing Automation

Published July 7, 2010

Value-Based Selling and Pricing - It's All About the Numbers!

Published May 13, 2010

For the past several years, printing company managers have been urged to practice a value-based approach to selling and pricing. Value-based selling and pricing are particularly important for companies that provide more complex offerings such as personalized direct marketing campaigns and online collateral management systems or other web-to-print solutions.

The High Cost of Preventable Errors

Published May 3, 2010

Measuring the Power of Price

Published April 15, 2010

Like Mother Always Told Me, "Be Careful What You Wish For."

Published April 5, 2010

Do You Know Your Z Score? You Should!

Published March 25, 2010

Solving (One Part of) the Price Puzzle

Published March 14, 2010

Growth of B2B Marketing Budgets to be Slow

Published March 9, 2010

A recent survey by Target Marketing magazine indicates that B2B direct marketing budgets will grow only slowly in 2010. Over half (55%) of B2B marketers responding to the "Media Usage Forecast 2010" survey (conducted in January 2010) said they expect 2010 budgets to be the same as 2009, while 23% of respondents expect 2010 budgets to be higher, and 13% expect further cuts. Nine percent of respondents indicated they weren't sure how 2010 spending would compare with 2009.