Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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Displaying 1876-1975 of 1808 articles
Published December 11, 2009
Published December 10, 2009
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Published December 1, 2009
We recently spoke with The UPS Store's Christa Martin (VP of Product Development & Management) and FedEx Offices Anthony Norris (VP of Digital Access Marketing) about their businesses and competitive positioning in the marketplace.
Published November 30, 2009
Published November 30, 2009
As this recession drags on, WhatTheyThink is reaching out to various companies to see how they are doing, and what they are doing to survive and thrive. We had the pleasure of speaking recently with Jim Cohen, Executive Vice President of Mergers and Acquisitions at Consolidated Graphics. He had some very interesting insights to share.
Published November 30, 2009
Published November 23, 2009
Published November 23, 2009
I recently read two reports issued by the CMO Council that are definitely a must-read for anyone in our industry. Taken together, the two will arm innovative print service providers (dare I say marketing services providers??) with much of the ammunition they need to start a conversation at the highest levels in customer marketing organizations. Here are a few highlights, and some of them are pretty scary!
Published November 20, 2009
Published November 19, 2009
Published November 17, 2009
Following Canon’s announcement that it would acquire Océ, WhatTheyThink spoke with a number of sources to get more detail on this significant acquisition and continued sign of industry consolidation. While Canon proposes to purchase Océ at a 70% premium on the stock value, it works out to about 50% of Océ’s annual revenues. The press release is fairly detailed about the terms and conditions.
Published November 17, 2009
Published November 16, 2009
There was quite a firestorm of online activity following a post at Prepress Pilgrim indicating that Kodak was moving its Prinergy development efforts to Israel and laying off everyone at the Willingdon Avenue plant in Burnaby, British Columbia, Canada. This started rumors that Kodak was shutting down development of Prinergy. PrintCEO blog posted a Kodak statement with the company’s assurances that Prinergy is alive and well, and fully supported by Kodak. WhatTheyThink contacted Jon Bracken, Kodak’s General Manager, Unified Workflow Solutions, in the Burnaby location to get more details on the company’s move.
Published November 16, 2009
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Published October 30, 2009
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Published October 27, 2009
Mohawk Paper Mills Create Buzz in the Designer Community Do a Google search for “felt and wire” and most of the hits on the first two pages refer to Mohawk’s recently launched Felt and Wire blog, and even more recently launched Felt and Wire Shop.
Published October 27, 2009
Published October 23, 2009
Published October 20, 2009
At the EFI press conference at Print 09, CEO Guy Gecht took a very different approach, using the “Recession, Schmecession” theme and tying a top ten attributes for success into the value of various EFI products. While we won’t be talking about the products specifically here, we thought his top ten attributes for success were worth delving into and took the opportunity to speak to Guy directly, hoping he would share his thoughts with our readers. Herewith the results!
Published October 20, 2009
Published October 20, 2009
Published October 19, 2009
Published October 16, 2009
Published October 15, 2009
Published October 14, 2009
The recent closure of Mallard Press caught our eye. While I don’t know Bob Gay or the company personally, a review of its web site revealed a company that appeared to be on the right track and making the right investments for the future. Bob Gay was kind enough to speak frankly with us about the factors that led to the demise of the company.
Published October 14, 2009
Published October 14, 2009
Published October 13, 2009
Published October 12, 2009
The recent closure of Mallard Press caught our eye. While I don’t know Bob Gay or the company personally, a review of its web site revealed a company that appeared to be on the right track and making the right investments for the future. Bob Gay was kind enough to speak frankly with us about the factors that led to the demise of the company. Perhaps there are lessons here for others in the industry who may be teetering on the edge or worried about the future.
Published October 12, 2009
Published October 9, 2009
Published October 6, 2009
Published October 2, 2009
I recently ran into Patrick White, an industry veteran I had not seen a long time. In the late 1990’s, Patrick was regarded as one of the industry’s leading prepress consultants and was the recipient of NAPL’s 1998 Technical Leadership Award. In 1995, he founded Digital Art Exchange, known as DAX, as an integrator of ISDN (remember that??) and related technologies for prepress connectivity applications.
Published October 1, 2009
Published September 28, 2009
Published September 25, 2009
Last week, Barb Pellow wrote an article on WhatTheyThink about Print 09 emphasizing that people came to the event with a purpose, and much of that revolved around education. She highlighted Executive Outlook and the conference sessions, as well as WhatTheyThink’s first-ever in-person educational event, the Print CEO Forum, along with the significant networking opportunities attending a show like Print 09 offers. I wanted to add to that perspective. I think many of the exhibitors also did an excellent job of providing in-booth educational opportunities. Of course, they were there to sell products and services, but they also put forth extraordinary efforts to emphasize the educational element.
Published September 10, 2009
Published September 8, 2009
Print 09 is just around the corner, and exhibitors have been busy ensuring that they have the right mix of information, hardware, software, education and entertainment to make this an outstanding show.
Published August 28, 2009
Print 09 is shaping up to be an interesting show. The Graphic Arts Show Company has continued to shift the shape of the show based on changing industry dynamics. In case you haven’t visited the show site, it is being billed as myPRINT and has lots of great features to help attendees plan their show experience and navigate once they get there. The show company is even doing a cross-media campaign with mailings linked to personalized URLs. Visitors to the show site can customize their experience there as well, by specifying the type of visitor they are: commercial printer, in-plant printer, print buyer, etc., and being presented with the most relevant content.
Published August 21, 2009
Each year for the last several years, I have taken the time to speak with Bill Lamparter, who coordinates Executive Outlook and the Must See ‘ems program for Graph Expo/Print, to learn more about what went into the Must See ‘ems panel decision about top technologies. This year was no exception.
Published August 11, 2009
Yesterday, InfoPrint Solutions and Sinclair Oil announced a TransPromo partnership that has a slightly different twist than the programs we normally hear about. Most of the TransPromo case studies tend to focus on business-to-consumer applications: Companies who place marketing or educational messages on statements, invoices, notifications and other consumer (customer) communications, reducing costs and often converting these mundane documents from a cost center into revenue generators.
Published August 7, 2009
At the recent IPA Technical Conference, Chromaticity introduced an ink optimization solution that, according to the company, reinvents the way color separations are produced, a process that has remained relatively unchanged for decades. WhatTheyThink spoke to Ian MacKenzie, Chromaticity’s Vice President of Marketing, to get more detail about this bold statement and what it might mean to the industry.
Published July 30, 2009
Published July 24, 2009
A year ago at drupa, HP announced an OEM relationship with Press-sense to bring to market HP’s SmartStream Director Web-to-fulfillment workflow solution, citing key benefits, components and features including:
Published July 20, 2009
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