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Alan Darling

Displaying 1-2 of 2 articles

The Legacy of Desktop Publishing

Published March 10, 2026

On February 15 of this year, Paul Brainerd—the father of desktop publishing—passed away at the age of 78. WhatTheyThink contributor Alan Darling takes a first-person look at Brainerd’s life and legacy and the early days of the technology that transformed the printing industry.

What is a Smart Factory? Doing More With Less…

Published September 18, 2025

Guest contributor Alan Darling looks at all the elements of a print business’ “Smart Factory,” how they fit together, and how to begin the daunting task of implementing them.

10 Things PSPs Should Consider Before Adopting Robotics: What You Need to Know to Begin the Journey

Why Highly Targeted Communications Make Digital Print Essential to Modern Marketing

Wide Format in 2026: How Technology Is Reshaping Competitive Advantage

Labels & Packaging in 2026: Turning Insight into Direction

Print, Digital, and Everything in Between

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About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.