Printing Industry Commentary & Analysis

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Julie Shaffer

Displaying 1-2 of 2 articles

Executive Q&A: Graphic Arts Alliance’s Wendy Romig

Published December 17, 2025

WhatTheyThink spoke with Wendy Romig, Managing Director of Graphic Arts Alliance (GAA) who talks about the power of group buying, the importance of education, the resilience of the printing industry and a future that looks bright for the forward thinking.

STANDARDS TECHNOLOGY OUTLOOK—Doing the Work: Standards Development in ISO/TC 130

Published October 23, 2025

When it comes to technology outlooks, new product development is exciting, but standards development is a critical engine driving our industry, one that helps ensure consistency, stability and interoperability. Julie Shaffer provides an update on the latest in the world of standards development.

10 Things PSPs Should Consider Before Adopting Robotics: What You Need to Know to Begin the Journey

Why Highly Targeted Communications Make Digital Print Essential to Modern Marketing

Wide Format in 2026: How Technology Is Reshaping Competitive Advantage

Labels & Packaging in 2026: Turning Insight into Direction

Print, Digital, and Everything in Between

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About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.