WhatTheyThink

Lois Ritarossi

Lois Ritarossi, CMC, is the President of High Rock Strategies, a consulting firm focused on sales and marketing strategies. She is also a regular contributor to Inkjet Insight. You can reach Lois at HighRockStrategies.com.

Displaying 1-76 of 76 articles

Voice of the Customer: Implementing AI

Published December 18, 2025

In this Voice of the Customer video, Lois Ritarossi talks with Don Mader, President of Southeastern, and Danny Green, Director of Inkjet Sales for Digital Print Solutions, about printing workflows and how AI can be implemented.

Inkjet Powering Growth and Agility at Southeastern

Published December 9, 2025

Contributor Lois Ritarossi speaks with Don Mader, CEO of Southeastern Printing about the company’s decision to invest early and decisively in inkjet technology.

Southeastern's Investment in Inkjet Powers Growth and Agility

Published December 9, 2025

Lois Ritarossi talks with Southeastern Printing President Don Mader about the company's continued investment in inkjet technology. The diversity of inkjet capabilities, labor savings, turnaround time and high-volume print capacity has made the company's 30 year partnership with SCREEN a successful one.

Driving the Digital Leap with Inkjet-Led Growth

Published December 2, 2025

Contributor Lois Ritarossi speaks with Danny Green, Sales Solution Manager at Digital Print Solutions (DPS)—Screen Americas’ newest dealer partner—about the new opportunities available to commercial print customers thanks new inkjet solutions.

DPS's Danny Green on Driving the Digital Leap

Published December 2, 2025

Lois Ritarossi speaks with Danny Green, Sales Solution Manager at Digital Print Solutions (DPS)—Screen Americas’ newest dealer partner—about how inkjet isn’t just a technology upgrade, it’s a business transformation opportunity.

AI Driving Results in Mail and Shipping—NPF Part 2

Published June 18, 2025

The National Postal Forum attendees learned the valuable impact of leveraging AI for smarter targeting with propensity and predictive modeling, how hyper personalization at scale is boosting ROI. AI use cases included examples of enhanced attribution, omni-channel engagement, and improved shipping and logistics.

The Human Touch: How Mail is Engaging New Audiences—Part 1

Published May 21, 2025

There was a shared excitement about the future of mail and shipping at The National Postal Forum. Attendees, speakers and exhibitors shared direct mail success stories and ROI results. Case studies demonstrated engagement with mail, tactile experiences, and leveraging AI to improve logistics and ROI.

Voice of the Customer: Direct Mailers Partner with Screen to Drive Growth and Efficiency

Published November 14, 2024

Printers and direct mailers of every flavor gathered at PRINTING United in September to explore new technology, finishing, and workflow solutions. Lois Ritarossi spoke with three Screen Americas customers about changes in their production environments and expanding direct mail services. The interviewees shared their perspectives on strategic partnerships, evolving their capabilities, and preparing for the future.

Voice of the Customer: Inkjet Lessons Learned

Published November 13, 2024

In this video sponsored by Screen, the final installment in this “Voice of the Customer” series, Lois Ritarossi talks with three direct mailers—Joe Williams, General Manager of MDI Imaging & Mail, Dave Johannes, EVP Strategic Initiatives for Moore Direct, and Fadi Lahlouh, CEO of Lahlouh—about the lessons they have learned in adopting production inkjet.

Voice of the Customer: Choosing the Right Digital Printing Partner

Published November 12, 2024

In this video sponsored by Screen, Lois Ritarossi talks with three direct mailers—Joe Williams, General Manager of MDI Imaging & Mail, Dave Johannes, EVP Strategic Initiatives for Moore Direct, and Fadi Lahlouh, CEO of Lahlouh—about their partnership with Screen and how it has helped their businesses.

Voice of the Customer: Lahlouh

Published November 4, 2024

In this video sponsored by Screen, Lois Ritarossi talks to Fadi Lahlouh, CEO of Lahlouh, about the impact that their strategic partnership with Screen and integration of Screen technology has had on their business.

Voice of the Customer: Southwest Publishing and Mailing

Published October 28, 2024

In this video sponsored by Screen, Lois Ritarossi talks to Shane Hillmer, President of Southwest Publishing and Mailing Corp., about the impact that their strategic partnership with Screen and integration of Screen technology has had on their business.

Voice of the Customer: MDI Imaging & Mail

Published October 21, 2024

In this video sponsored by Screen, Lois Ritarossi talks to Joe Williams, General Manager of MDI Imaging & Mail, about the impact that their strategic partnership with Screen and integration of Screen technology has on their business.

Voice of the Customer: Moore Direct

Published October 14, 2024

In this video sponsored by Screen, Lois Ritarossi talks to Dave Johannes, EVP, Strategic Initiatives, for Moore Direct about the impact of their strategic partnership with Screen and integration of Screen technology on their business.

When One Size Doesn’t Fit . . . Integrators Deliver Direct Mail Solutions

Published July 9, 2024

Inkjet Integrators in the mailing mainstream at the National Postal Forum

Leveraging Cost Efficiency and Automation in In-Plant Consolidation

Published May 22, 2024

Christus Health consolidated from 5 to 2 in-plant operations. Investments in automation and inkjet will improve service, reduce costs, and positively impact patient experience.

Transform Your Operation: Join Industry Leaders to Tackle Your Toughest Document Challenges at DSF ‘24

Published May 6, 2024

Attend DSF ’24 to gain actionable insights for Customer Communications Management (CCM), Document Management, and Content Management. Artificial intelligence with dynamic sessions and exhibitors focused on: Gen-AI, workflow automation, Customer Experience, and document migration.

Inkjet driving insourcing for state in-plants

Published May 2, 2024

State in-plants are leveraging inkjet to replace toner and offset and insource more work. Learn about two operations with a focus on increased workflow automation, and improved service for state agencies through higher quality applications run on inkjet.

Inkjet drives convergence of transactional and graphic arts applications

Published April 4, 2024

Inkjet has changed how printers define themselves. For the last 40 years five categories described the print industry. Companies would say their primary purpose was transactional, direct mail, financial, commercial or specialty print

Inkjet cutsheet vs. continuous feed – what’s the application mix?

Published January 24, 2024

Choosing the best inkjet solution requires an analysis of labor, cost, flexibility, substrates, image quality, area coverage, sheet size, throughput, finishing, automation, workflow integration, service, and total footprint. Defining your operational goals will support the best decision.

If You Buy Inkjet, New Customers Will Find You

Published January 17, 2024

Lois Ritarossi talks with three Screen customers about how inkjet has transformed their companies, why they continue to invest in new technology, and the impact on their customers.

Voice of the Customer: JD Graphic, Tidewater Direct, and Walker 360 on Their Inkjet Journeys

Published January 15, 2024

In this video, sponsored by Screen, Lois Ritarossi talks with three Screen customers about how inkjet has transformed their companies, why they continue to invest in new technology, and the impact on their customers.

If You Buy Inkjet, New Customers Will Find You

Published January 15, 2024

Contributor Lois Ritarossi talks with three Screen customers about how inkjet has transformed their companies, why they continue to invest in new technology, and the impact on their customers.

Voice of the Customer: JD Graphic's Nick DeBlasio on the Journey from Offset to Inkjet

Published January 9, 2024

In this video sponsored by Screen, Lois Ritarossi talks with Nick DeBlasio from JD Graphic Co. Inc. about the company’s journey as it transitioned from offset to inkjet.

Voice of the Customer: Walker 360’s Taylor Blackwell on the Journey from Offset to Inkjet

Published January 8, 2024

In this video sponsored by Screen, Lois Ritarossi talks with Taylor Blackwell of Walker 360 about the company’s journey as it transitioned from offset to continuous-feed production inkjet, finding some of the biggest challenges in finishing.

Inkjet addresses labor challenges as in-plants pursue operational efficiency

Published December 6, 2023

In-plants are focused on strategies to improve their operations, increase efficiency, and enhance value to their organizations. Inkjet solutions are improving operations and motivating teams with new technologies and better workflows.

Three Factors driving in-plant inkjet investments

Published September 7, 2023

In-plant print operations are making inkjet investments to address 3 challenges. Inkjet adoption is being driven by the convergence of difficulty with labor and training, the desire for workflow automation and reducing total cost of operation compared to offset and toner.

Putting Inkjet in Reach for More In-Plant Printing Operations

Published August 23, 2023

In-plant printing experts agree that production flexibility is increasing in importance and inkjet can help operations to adapt. In this article, sponsored by Kyocera, Lois Ritarossi interviews Christopher Donlon of the IPMA and Mark Fallon of the Berkshire Company and discusses the accessibility of inkjet printing for in-plant printing operations of all sizes.

Get a guide for the inkjet jungle

Published June 7, 2023

Utility in-plant Salt River Project (SRP) sought industry expertise to right size their print operation. Consultants guided the client with a three step process by assessing, defining future state, and educating SRP. By embracing education SRP is ready to effectively issue an RFP for new digital/inkjet printers.

Voice of the Customer: Workflow Optimization and Partnerships Driving Inkjet Investments

Published May 18, 2023

Screen’s customers across print segments spoke at Hunkeler Innovationdays about their goals for workflow automation and their quest for innovation to serve customers. Screen is strong reliable partner that listens to their challenges and provide superior innovations and solutions.

Voice of the Customer: Data-Mail’s Scott Braunstein, Polaris Direct’s Joe Maloy, Professional Mail Services’ Paul Hamilton, and Bridgeport National Bindery’s Kent Larson

Published May 3, 2023

In this video sponsored by Screen, Lois Ritarossi talks with Scott Braunstein of Data-Mail, Joe Maloy of Polaris Direct, Paul Hamilton of Professional Mail Services, and Kent Larson of Bridgeport National Bindery about their experiences with production inkjet printing and goals for workflow automation.

Voice of the Customer: aiim's Patrick Masset, PrintMail Solutions' Gretchen Renaud, and Sattler Premium Print's Christian Haneke

Published May 1, 2023

In this video sponsored by Ricoh, Lois Ritarossi talks with Patrick Masset of aiim, Gretchen Renaud of PrintMail Solutions, and Christian Haneke of Sattler Premium Print about their experiences with production inkjet printing.

Voice of the Customer: PrintMail Solutions' Gretchen Renaud on The Move to Inkjet

Published April 25, 2023

In this video sponsored by Ricoh, Lois Ritarossi talks with Gretchen Renaud of PrintMail Solutions—which specializes in transactional printing—about the company's expansion into production inkjet printing.

Voice of the Customer: Professional Mail Services' Paul Hamilton on Inkjet Equipment Expansion

Published April 20, 2023

In this video sponsored by Screen, Lois Ritarossi talks with Paul Hamilton of Professional Mail Services about the criteria driving his expansion of his inkjet equipment as Professional Mail Services pursues new application areas.

Voice of the Customer: Sattler Premium Print’s Christian Haneke on Portfolio Expansion

Published April 18, 2023

In this video sponsored by Ricoh, Lois Ritarossi talks with Sattler Premium Print’s Christian Haneke, about the company’s expansion to provide a broad portfolio of applications and services including leaflets, catalogs and magazines, direct mail, and logistics.

Voice of the Customer: Data Mail’s Scott Braunstein on Flexibility and Efficiency

Published April 17, 2023

In this video sponsored by Screen, Lois Ritarossi talks with Scott Braunstein, Senior Vice President, Data Mail, about the factors influencing his decision to adopt and build out a fleet of production inkjet equipment.

Voice of the Customer: Walker360’s Taylor Blackwell

Published April 13, 2023

In this video sponsored by Screen, Lois Ritarossi talks with Taylor Blackwell, President of Walker360, about the company’s transition from offset to continuous-feed inkjet and the advantages of workflow automation.

Voice of the Customer: Workflow Optimization and Partnerships Driving Inkjet Investments

Published April 11, 2023

Screen’s customers across print segments spoke at Hunkeler Innovationdays about their goals for workflow automation and their quest for innovation to serve customers. Screen is strong reliable partner that listens to their challenges and provide superior innovations and solutions.

Voice of the Customer: Polaris Direct’s Joe Maloy on Workflow Automation

Published April 11, 2023

In this video sponsored by Screen, Lois Ritarossi talks with Joe Maloy, President and COO of Polaris Direct, a Screen customer, about the importance of automation, and the value of Screen as a partner.

Voice of the Customer: Workflow Automation Driving Inkjet Investments

Published April 10, 2023

Three Ricoh customers share their approach for labor challenges by investing in workflow, finishing automation, software integration and faster equipment. Service providers are focused on growing with new inkjet and finishing capabilities to meet customer demands.

Voice of the Customer: aiim’s Patrick Masset on Addressing Labor Shortage Challenges

Published April 10, 2023

Lois Ritarossi talks with Patrick Masset, CEO of aiim, a Ricoh customer, about his approach to labor challenges by investing in workflow, finishing automation, software integration and faster equipment.

Shopping for Inkjet at Hunkeler Innovation Days

Published March 23, 2023

Attendees at the Hunkeler Innovation Days conference were motivated to seek new solutions to address their labor challenges. Their goals were: improving automation, simplifying workflow, improved throughput, and decreasing manufacturing time.

Multi-faceted decision criteria drives inkjet and offset investments

Published February 15, 2023

Book and magazine printer, Maracle evaluates new digital, inkjet and offset to support growth. Workflow automation drives significant reductions in labor, time to market and paper waste complicating the TCO analysis between offset and inkjet decisions.


Win and save with USPS Promotions

Published January 18, 2023

USPS promotions that include transpromo, tactile and sensory components provide a 3-5% postage savings. With postage rates increasing twice annually, mailers and service providers can reduce postage while improving results with mail leveraging the promotions. 


Print composition evolves in an omni-channel world

Published November 8, 2022

OpenText and Papyrus leading print/mail composition tools, are enhancing their products to support client migration to cloud and SaaS models for omni-channel communications. Clients are demanding product features for less technical users and a better UI. 



Print composition evolves in an omni-channel world

Published October 18, 2022

Quadient and Messagepoint are investing in their UI to enable business users the ability to manage more without the need for IT. Customers are moving to centralize content to drive print and digital channels to eliminate silos of data and documents. Software firms’ customers are demanding easier API integrations with business systems. 



Face-to-face idea sharing is where I learn best

Published September 6, 2022

Attending in-person conferences provides the best environment for peer learning. SMEs will share insights and stories at Xplor22 Why "Build versus Buy" May Be the Riskiest Decision You Make. And Combat Paper, Ink & Labor Challenges! ROI and Customer Stories from the Trenches. 


Inkjet Makes Staffing Easier

Published July 19, 2022

PSPs have had to increase wages, benefits and recruiting strategies to fill open positions. Inkjet adoption has enabled printers to attract new and provide flexibility for customers as the industry adjusts to the paper supply challenges. Automated workflow solutions are driving growth.


USPS Promotions: Physical Mail Drives Digital Engagement

Published March 29, 2022


Print mail service providers are making it easier for their clients to leverage the USPS promotions with bundled services and campaign management. Clients are eager to show postal savings with rates increasing. The various promotions demonstrate mail is driving digital engagement. 


Industry Leaders Talk Book Publishing & Inkjet

Published January 25, 2022

Industry publishing leaders Brooke Warner of She Writes Press and Kevin Spall of Scholastic share how inkjet is impacting book printing. Despite resistance to change among large publishers, inkjet and digital book volumes are growing. Paper and labor shortages have fueled digital adoption to get books to market faster.


Direct Mail ROI — Next Gen Inkjet Delivers — Part 2

Published November 9, 2021

Darwill upgraded to the Oce ProStream 1800 with speed and improved image quality that instills confidence in the sales team. Customers are leveraging more data to drive direct mail content and ROI for omnichannel programs. Darwill is delivering faster time to market with offline finishing. 


Direct Mail ROI - Next Gen Inkjet Delivers – Part 1

Published October 26, 2021

Since improving ROI for their direct marketing customers, their customers are mailing more. Prisma invested in Screen Truepress Jet520HD inkjet device with SC inks. The ability to run without pre or post coatings or inkjet treated stocks aligns with their other print technologies.

Paper Shortages – Partner or Perish

Published September 14, 2021

Customer perspectives on paper shortages from Broadridge, Content Critical, CSG and Quad along with advice on weathering the perfect (paper) storm.

Why Can't I Get My Paper?

Published August 19, 2021

The paper industry is experiencing a confluence of factors, a perfect storm of negative impacts. What’s a printer or procurement manager to do?

Two Printers. Two Processes – Part 2: BOCES

Published July 15, 2021

Interview with New York State, Cattaraugus Allegany Boards of Cooperative Educational Services (BOCES) on why inkjet and toner work well together.

Two Printers. Two Processes. Part 1: Quantum Group

Published June 22, 2021

Do commercial print shops need more than one print process? Hear from 2 companies with a mix of technologies on why they do.

Ready to Future Proof your Workflow?

Published June 15, 2021

How do print providers future proof their workflow and effectively manage their SLAs?

Print Provider Innovates with Introduction of NANOLAM Antimicrobial Media

Published April 29, 2021

US Print Provider teams up with scientists in Japan to develop media with long-lasting antimicrobial properties embedded in the PET substrate.

Book Printing: a Multi-Technology Market

Published March 30, 2021

90% of all books are still printed on offset equipment. So where exactly does inkjet play in the book printing market? Let's find out.

3 Trends Driving Direct Mail ROI

Published March 2, 2021

The evolution of programmatic and trigger based marketing mail has accelerated with inkjet. Get the proof points from Polaris Direct, Data Axle and Postalytics.

Making the Best-Informed Investment Decision

Published February 3, 2021

Investment volatility isn’t limited to GameStop. Buying a press with shifting print volumes is nerve-wracking.

Healthcare In-Plants Thrive Despite the Pandemic

Published January 6, 2021

Healthcare companies of all types continue to face the brunt of the pandemic. The people managing the in-plant print operations continue to respond to dynamic changes in business conditions and the need for print, signage, and mail.

Back to School, Back to Work, Need a Sign?

Published November 3, 2020

Lois Ritarossi recently interviewed three managers of in-plant print operations at school districts. They shared their stories of responding to change over the spring, summer, and the start of the new school year.

In-Plant Managers: Assess, Adapt and Grow

Published October 13, 2020

In-plants are experiencing changes at every level.

How to Stay Informed in a Remote World

Published September 9, 2020

Fall is around the corner and the question is how to make the right decisions for new equipment and technology without live events. Should organizations continue to postpone capital investment decisions? As we move into the last quarter of 2020 it is time to make many decisions.

In-Plants do Your Customers Know you are Open?

Published June 10, 2020

The current situation has demonstrated the need to continually communicate internally and externally. Senior leaders expect managers and teams to get the work done. While they may not need to know all the details, ongoing communications are critical.

Maintain Now or Pay Later

Published May 19, 2020

Inkjet presses from many equipment manufacturers (OEMs) have delivered on the promise of lower cost, higher throughput, and better uptime. Many in-plant print operations attribute part of their success to their inkjet adoption strategy. Performing regular preventative maintenance is the  key to drive uptime and excellent image quality.

Can In-Plants Change Workflow without Change Management?

Published March 24, 2020

Successful inkjet production means transforming the workflow. Defining new workflows that deliver the right information in the preferred format to the right person at the right time - and track it at each step in the production and delivery process using your new equipment requires hard work and leadership. Lois Ritarossi suggests key steps to evaluate and guidance on change management and leadership in workflow redesign.

In-Plants: Educate your Customers

Published February 5, 2020

Do your customers know everything you can do for them? Education drives ideas and new applications. In-plants that are growing take the time to educate their customers about all their capabilities by hosting events and taking on marketing to educate and demonstrate the benefits of print to solve business and communication needs.

In-Plants, Inkjet and Paper Costing Philosophy

Published January 9, 2020

In-plant operations evaluating papers need to take a broader perspective of what cost means in an inkjet environment. There is a potential domino effect on cost when low grade papers are used in high-end devices that corporate procurement teams need to understand.

Inkjet the USPS and Getting Ready for 2020

Published November 25, 2019

Offering new ideas to your organization while leveraging the USPS promotions may set the stage for positive change in 2020. Using inkjet platforms to enable print mail operations to enhance the usefulness of mail and take advantage of the various USPS promotions, while delivering value to consumers and postage savings to their organizations. A win, win, win.

New Inkjet Applications and Efficiencies for In-Plants

Published October 10, 2019

Many in-plants justified investment in inkjet platforms based on three criteria: reduced cost of running inkjet over older print devices, increased speed, throughput, and the elimination of pre-printed shells. However, newer inkjet technologies from several manufacturers have improved image quality and substrate flexibility opening up a range of new opportunities and continuing to drive efficiency improvements.

In-Plants' Challenges: Organizational Visibility

Published August 21, 2019

In-plant managers are challenged every day to meet the complex and evolving needs of their organizations. In-plants with stronger alignment with their internal customers have been able to justify new equipment like inkjet and expand their capabilitiesI recently spoke with print mail managers from three different in-plant organizations. My intent was to get their perspective on the challenges in providing relevance to their organizations.

Inkjet Justification – Cost & Benefits of Manufacturing

Published July 16, 2019

With the evolution and variety of inkjet options now available, smaller volume print operations like small and medium size in-plants are now considering inkjet adoption. The justification and cost analysis for inkjet is not as straight forward as the cost of acquiring previous new printers. In evaluating the cost of inkjet adoption there are many considerations beyond the cost of acquiring the printer. While there are varying opinions and models for comparing total cost of ownership (TCO), a detailed cost analysis should compare total cost of finished pieces leaving the facility and the opportunity for impacting the results of printed communications.

In-Plants – A Rose by Any Other Name

Published June 18, 2019

Too often, the term “in-plant” has become homogenized. It is used as a generic term for any organization-owned print operation. When we take a closer look, we see that in-plants have varied names, especially when broken out by vertical market. These differences are important for OEMs to understand, and buyers to communicate when evaluating production inkjet.