Displaying 101-200 of 109 articles
Published December 12, 2022
Joe DeBoy, the newly minted VP of Sales at NAPCO USA, talks with Taktiful's Kevin Abergel about selling digital printed output in the rigid packaging market and provides some good tips on how to pitch the value on insourcing packaging back into the USA.
Published December 5, 2022
In the latest episode of The Digital Embellishment Show, Taktiful's Kevin Abergel talks with Dominic Zaidan and Frank Deiuliis of NAPCO USA about embellishment design and equipment operating challenges they have overcome in the digital packaging world.
Published November 28, 2022
In the latest installment of our new Marketing Digital Embellishment Capabilities video series, Taktiful's Kevin Abergel talks with Aaron, Taktiful's 7 year old VP and Chief Toy Officer, as he unboxes a print sample kit from swissQprint.
Published November 7, 2022
In the latest installment of our new Marketing Digital Embellishment Capabilities video series, Taktiful's Kevin Abergel talks with Darren Kenning, the President of Sugar Print, about how to best market digital embellishment capabilities to clients.
Published November 1, 2022
Kevin Abergel and Simon Eccles interview Bowen Griffitt of Post Press Specialties about estimating digital embellishment projects. Post Press Specialties in Kansas City, MO are a specialist print finisher that offers conventional foiling and embossing/debossing embellishment alongside folder-gluing, binding and mailing services.
Published November 1, 2022
Whether hand-applied, mechanized, or as today increasingly digitized, the embellishment of printed materials to give eye-catching effects has always been an expense on top of the basic print. They are time-consuming and may use more costly materials than standard pigments—but how exactly do you accurately estimate those costs in advance? WhatTheyThink contributor and Taktiful president Kevin Abergel looks at some strategies for creating estimates that won’t scare off the customer or cause the print provider to suffer a loss.
Published October 24, 2022
In the latest installment of our new Marketing Digital Embellishment Capabilities video series, Taktiful's Kevin Abergel talks with Michael Dillon, the new Chief Revenue Office at Meyers, about how he markets digital embellishments to his clientele.
Published October 10, 2022
In the first installment of our new Marketing Digital Embellishment Capabilities video series, Taktiful's Kevin Abergel talks with Matthew Greer, CEO of DMS Color/Gold Leaf Packaging, about how to best market digital embellishments in today's world.
Published June 21, 2022
Digital embellishment technologies are on the rise, and are making high-end luxurious prints easier and cheaper to do than ever before. Yet the biggest challenge most PSPs encounter is still linked to file design. Guest contributor Kevin Abergel explains how it is still the “wild west” when it comes to embellishment technologies and formats—and it’s not clear who should be leading the charge in educating designers.
10 Things PSPs Should Consider Before Adopting Robotics: What You Need to Know to Begin the Journey
Why Highly Targeted Communications Make Digital Print Essential to Modern Marketing
Wide Format in 2026: How Technology Is Reshaping Competitive Advantage
© 2026 WhatTheyThink. All Rights Reserved.