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Articles by Elizabeth Gooding and Alexandra Pekar

Elizabeth Gooding helps companies to streamline their business process, improve customer retention, and maximize new opportunities for document design, print and Internet technology. Alexandra Pekar is a consultant at Insight Forums and an analyst at Inkjet Insight.

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Inkjet Ink Estimating: Challenges and Work-Arounds

Published April 27, 2021

Estimating in any print business can be a challenge, but inkjet users face a level of variability that users of other print technology don’t. In this article, Inkjet Insight’s Elizabeth Gooding and Alexandra Pekar look at the challenges of inkjet estimating and offer some solutions for overcoming those challenges.

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.