Articles by Morten B. Reitoft
Based in in Denmark, Morten Reitoft is the founder, CEO, and Editor of INKISH.TV. INKISH.TV was founded in 2015 to support knowledge-sharing within the printing industry. Morten has been active in the printing industry for the past 20 years, works with clients across the globe supporting both sales and production operations, and speaks at industry events as part of his mission to foster knowledge-sharing and networking. He can be reached at [email protected]
Displaying 1-9 of 9 articles
A Legal Alien in New York
Published March 19, 2019
Our European correspondent reports from the US, and reminds us that small cultural differences can affect how we communicate with each other.
We Are the World
Published December 18, 2018
With the Christmas season upon us, our European correspondent, Morten Reitoft of INKISH.TV, looks back at all the friends he has made in the printing industry around the world, and entreats us to think of all the things that unite rather than divide us.
Commercialism
Published November 13, 2018
Europeans in general like Americans, American culture, and American entrepreneurship. However, one of the things Europeans often find difficult to understand is the extent to which money seems to influence almost every aspect of American business. Our European correspondent Morten Reitoft of INKISH.TV explains.
A Greek Sojourn
Published October 16, 2018
Our European correspondent Morten Reitoft recently visited Athens, Greece, to shoot a video of a Greek packaging company. It was his first time in that country, and he took the opportunity to talk to some of the people and companies that lived through the country’s recent economic crisis.
A Look Inside Onlineprinters.com
Published September 27, 2018
WhatTheyThink, in cooperation with INKISH.TV, was recently invited to visit Onlineprinters in Neustadt an der Aisch in Germany. Onlineprinters is one of the three biggest online printers in Europe with annual revenues exceeding US$233 million. Just a few weeks ago, the company announced that it had added its one-millionth customer.
Are Europeans Slower than Americans?
Published September 11, 2018
English has become a global language and the de facto language of business, and American culture and American companies have permeated throughout much of Europe. Our European correspondent Morten Reitoft of INKISH.TV looks at the transatlantic difference in language and culture.
How Different the EU Is When It Comes to the Costs of Doing Business
Published August 7, 2018
Looking to establish a presence in the European Union? Morten Reitoft of INKISH.TV looks at some of the typical costs of doing business—taxes and labor—and how they differ from those in the U.S.
Looking to Enter the European Print Market? Know Where the Competition Really Is
Published July 9, 2018
Traditional printers across Europe face stiff competition from cheaper online print service providers—and not just for commodity print products anymore. US printers hoping to enter the European market also face this daunting competition.
Breaking Into the “European” Print Market: Understand Geographies and Cultures
Published May 29, 2018
Morten Reitoft of INKISH.TV kicks off a new series of editorials offering advice for U.S. companies seeking to enter the European print market. In this first installment, Reitoft stresses that “Europe” is not a single, monolithic market.
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