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Articles by Gregory Gresock

Gregory Gresock is the director of EPS Product Marketing with Kodak

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The Growing Role of Digital Printing in Brand Protection Strategies

Published March 10, 2014

For marketers and manufacturers of consumer products, true value lies not only in the products themselves but also in the recognition and reputation of the brand. Unfortunately, brand owners are facing more risks as counterfeiting and diversion activities increase around the globe.