Printing Industry Commentary & Analysis

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Gregory Gresock

Gregory Gresock is the director of EPS Product Marketing with Kodak

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The Growing Role of Digital Printing in Brand Protection Strategies

Published March 10, 2014

For marketers and manufacturers of consumer products, true value lies not only in the products themselves but also in the recognition and reputation of the brand. Unfortunately, brand owners are facing more risks as counterfeiting and diversion activities increase around the globe.

10 Things PSPs Should Consider Before Adopting Robotics: What You Need to Know to Begin the Journey

Why Highly Targeted Communications Make Digital Print Essential to Modern Marketing

Wide Format in 2026: How Technology Is Reshaping Competitive Advantage

Labels & Packaging in 2026: Turning Insight into Direction

Print, Digital, and Everything in Between

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About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.