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Articles by Dustin Graupman

Dustin Graupman is the Vice President, General Manager of the Ink Jet Business in the Graphic Communications Business Group at Xerox. He is responsible for Marketing, Business Management and Go to Market for all Xerox Ink Jet product offerings.

Displaying 1-4 of 4 articles

What Goes Up Must Come Down…In Weight

Published November 5, 2013

Postal rates in the United States are going up again. I think it’s pretty safe to assume that wherever you are, they have done the same or will in the near future. That is a bigger deal for some than for others. For those in the direct mail business, for companies that mail transactional statements, and for print providers that serve those industries, it is a really big deal.

Can Inkjet Do Direct Mail?

Published August 2, 2013

There’s a perception that inkjet can’t do direct mail and achieve the necessary image quality. Is that true?

The Pluses and Minuses of Inkjet ROI

Published July 1, 2013

There’s no denying how much the inkjet market has changed in the last few years. It has come so far, so fast that it’s probably an appropriate time to step back and ask: Is it a cost effective printing solution? Does it deliver ROI?

Why We Choose Choice

Published May 13, 2013

In this guest article, Xerox’s Dustin Graupman talks about why choice is good, sheds some light on the Xerox acquisition of Impika, and expands the discussion of the value of choice beyond simply choosing among technologies to a discussion about why choice is important for the business as a whole.