Dustin Graupman is the Vice President, General Manager of the Ink Jet Business in the Graphic Communications Business Group at Xerox. He is responsible for Marketing, Business Management and Go to Market for all Xerox Ink Jet product offerings.
Postal rates in the United States are going up again. I think it’s pretty safe to assume that wherever you are, they have done the same or will in the near future. That is a bigger deal for some than for others.
For those in the direct mail business, for companies that mail transactional statements, and for print providers that serve those industries, it is a really big deal.
There’s no denying how much the inkjet market has changed in the last few years. It has come so far, so fast that it’s probably an appropriate time to step back and ask: Is it a cost effective printing solution? Does it deliver ROI?
In this guest article, Xerox’s Dustin Graupman talks about why choice is good, sheds some light on the Xerox acquisition of Impika, and expands the discussion of the value of choice beyond simply choosing among technologies to a discussion about why choice is important for the business as a whole.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.