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Fueled by mindset, society, and technology, a new generation of business buyers is forcing companies to re-think how they approach every aspect of their business. As a result, marketers across all industries are investing in solutions that help capture, distill, and present customer data—and automating how leads are generated, scored, nurtured, and converted from suspect to prospect to customer. Joanne Gore examines the current marketing automation landscape.
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About Joanne Gore
Joanne Gore is founder of Joanne Gore Communications. She has spent the last three decades helping companies maximize their marketing and communications efforts. Contact Joanne at [email protected].
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