All kinds of wearable technologies are becoming available in the market, some more convenient to use than others. How about a dress shirt with built-in payment technology that eliminates time-consuming cash payment or the risk of losing your wallet? That’s what Dresscode Shirts is all about!

Founder and CEO Andy Boothman explains, “There is a huge swath of society that is completely ignored by fashion, including people engaged with developing tech devices and otherwise involved in the tech world. There is some crossover with wearables, but a lot of them don’t connect with developers’ values. We thought there was something we could do to address that.”

Boothman, whose day job for the last 23 years was in brand consulting, shares the story of the company’s founding: “One day we were proofing a job on press, and the printer had some sort of problem in the middle of the proofs. There was a lot of tough language and hard work directed at the press, and I expected we would just toss the faulty output into the bin. But actually, it had a kind of aesthetic that was appealing to me, so I took some snaps of it and put it on my social media, asking people what they thought of this art created by a computer glitch. Most thought it was cool, and that was the beginning of Dresscode Shirts.”