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Pang-Wangling to Fashion Success

To pang-wangle is to live or go along cheerfully in spite of minor misfortunes. That’s exactly what Jennifer John is doing with her Pang Wangle fashion business, creating sustainable fashion ideal for hot, buggy climates such as is experienced in her home state of Louisiana. We spoke to Jennifer to learn more about her background, her growing business, and the challenges she faced finding just the exact right fabric for her unique creations.

Monday, February 17, 2020

Jennifer John is a filmmaker and entrepreneur, passionate about outdoor adventure and committed to sustainable design. Over the years working and playing out in the elements, and as a transplant to Louisiana from further north, she saw a real need for more versatile, stylish apparel made specifically for hot, buggy climates.

“I wanted to start a new brand that reflected what I am really interested in, the outdoors and sustainable design,” she explains. “And I also love vintage things. So I found this old-fashioned phrase, pang-wangle, from about 100 years ago. It means to live or go along cheerfully in spite of minor misfortunes, like if you get a flat tire, get caught in the rain, forget your lunch, and still have a cheerful demeanor. The concept was perfect for the humidity and bugs we live with.”

Pang Wangle creates clothes that are designed for hot weather but give you protection from insects, making travel more comfortable with fewer worries.


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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