Heat Transfer Dye Sublimation: The Next Profit Opportunity for Commercial and Display Graphics Printers

I’ll be honest, I started the research for this article looking at the following question: How does a sign or commercial printer get into textiles, from a strategy perspective?

I thought I would interview two or three smart people, get their insight and be able to communicate some valuable information to you, dear reader. But those smart people quickly set me straight.

The question isn’t how to get into textiles, which is a growth business, especially if you are looking at digitally printed textiles. Rather, the question is broader: How can your business benefit from offering heat transfer dye sublimation services, including textile-based products?

Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.

WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?

About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

10 Things PSPs Should Consider Before Adopting Robotics: What You Need to Know to Begin the Journey

Why Highly Targeted Communications Make Digital Print Essential to Modern Marketing

Wide Format in 2026: How Technology Is Reshaping Competitive Advantage

Labels & Packaging in 2026: Turning Insight into Direction

Print, Digital, and Everything in Between

View Keypoint Intelligence Reports

Tariffs and Textiles: Will They Help Bring Back U.S. textile Manufacturing?

So supposedly, a goal of U.S. tariffs on products imported from other countries, including textiles, apparel, and footwear, was to incentivize bringing manufacturing back to the States. Of course, setting up a new factory takes time and money; it doesn’t happen overnight. But it seems that producers had other ideas…the results may surprise you. Read More

Textile Turmoil: What’s the Latest in the World of Textiles?

Nothing better demonstrates the turmoil the textiles and apparel industry is going through than two news items I received in my inbox, basically back to back, stating that the U.S. is holding its own while Europe is losing steam. What else is going on in the industry today? We dive into that here. Read More

Monadnock Introduces Recyclable Alternative to Vinyl for Retail Signage

For its entire 207-year history, Monadnock Paper Mills has taken sustainability to heart. As a privately-owned paper mill, the owners live near the mill and take protection of the environment seriously. Most recently, the company has introduced a new, sustainable alternative to vinyl for retail signage, Ultra Hide PC 100 Blockout Poster. In part two of this two-part video, Julie Brannen explains. Read More

PrintFactory Acquisition by Kornit Digital Boosts Business Opportunities for Both

In April, Kornit Digital announced the acquisition of PrintFactory. In this Business Update Video, Director Global Strategic Partners Simon Landau provides background on PrintFactory, which has been in the market since 1989, and explains the value to PrintFactory, Kornit, and their dealers and customers of this addition to the Kornit portfolio. Read More