Acabada Launches CBD-Infused Activewear

There’s been a lot of publicity of late about cannabidiol (CBD) and its health benefits. Although CBD can be derived from the marijuana, or cannabis, plant, it is not psychoactive—that is reserved for the THC component of the plant. Another source of CBD is commercial hemp, where CBD is extracted from the flower of the plant. While the U.S. FDA has reservations about CBD, I have personally been using it for a couple years to prevent arthritis, and it’s also a good substitute for cortisone to stop itching from insect bites. I’m sure there are other benefits as well. And although it may turn out that it has side effects—seems like almost everything does!—I’d rather bet on this natural product than the prednisone I was using before.

So that’s why I was interested to see a news report about Acabada’s CBD-infused activewear. Interesting fact: Take out all the As in the company name and voila! You have CBD!

I reached out to co-founder and CEO Seth Baum to learn more about their product, and here’s what he told me:

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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